Europe’s largest Department Store El Corte Inglés Transforms Shopping Experience with Sprinklr

Leveraging three Sprinklr product suites to enhance digital engagement for customers.

Sprinklr  the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Europe’s largest Department Store, El Corte Inglés, selected Sprinklr to transform its online customer engagement strategy in Portugal. With three Sprinklr product suites Sprinklr Social Publishing & Engagement, Modern Research and Modern Marketing & Advertising, El Corte Inglés can deliver an omni-channel customer engagement experience throughout the customer’s shopping journey.

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“Shoppers expect human, personalized experiences on any channel, at any time. With Sprinklr, El Corte Inglés will be able to achieve this – communicating across external channels, collaborating across internal silos – and delivering human experiences at scale from one unified platform”

“El Corte Inglés has always been focused on putting the customer’s experience first. This strategy has kept us at the forefront of the retail market, and is behind our decision to partner with Sprinklr here in Portugal,” said Susana Santos, Director of Communications, El Corte Inglés Portugal. “Sprinklr provides the most complete, unified platform for digital customer experience management, and we’re thrilled to be working with them on the next stage of our digital customer experience transformation.”

With customers increasingly shopping, requesting customer service, and researching retail purchases on social media, El Corte Inglés Portugal is turning to Sprinklr to support improving the digital shopping experience.

“Shoppers expect human, personalized experiences on any channel, at any time. With Sprinklr, El Corte Inglés will be able to achieve this – communicating across external channels, collaborating across internal silos – and delivering human experiences at scale from one unified platform,” said Kris Wood, Senior Vice President EMEA, Sprinklr.

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El Corte Inglés Portugal will implement the following products:

• Sprinklr Social Publishing & Engagement – Will improve the team’s efficiency and reduce costs with advanced AI and automation while creating one source of truth for publishing and engagement.
• Sprinklr Modern Research – AI insights will help the team understand the voice of the customer to create relevant, high performing content.
• Sprinklr Modern Marketing & Advertising – Consolidating organic and paid activity will help increase advertising performance and reduce costs.

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