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Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots

Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking emails as spam and installing ad blockers on their electronic devices. This is a major problem for brands! Not only are they losing out on ROI, but they are also unable to deliver their message to the right set of customers.

The ultimate fix for this was deemed as programmatic advertising. However, advertisers struggle to position the programmatic type of marketing campaign in their Sales and Marketing initiatives. So, here we have that has innovated a brand new way to position advertisements in a way that adds value to the customer’s overall browsing experience.

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What’s new about is a San-Francisco based start-up that has developed a native, conversational marketing platform. The company explains that the platform is by far, the best way to drop contextual advertisements for customers. In a nutshell, the company’s platform can be integrated into applications where users interact with this application’s chatbot. So as an example, consider a user planning to take a trip to the Netherlands and collating info on the travel through a travel application’s chatbot. What does is be on a lookout for keywords in the bot-customer conversation. So, if the customer is looking out for hotels, there will an advertisement inserted in the application’s interface about the same.

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The way the advertisement looks is extremely native. Also, the ad opens in the chat so if the user wants to move on, all he/she has to do is keep scrolling and type. It’s a great way of not interrupting customers along with showings ads very relevant to them. The ad format is seamlessly woven into the application’s user interface, so the overall customer experience always appears great.

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Which applications integrate with reveals that it is currently tied up with 45 advertisers such as Expedia, Moet, Louis Vuitton and 1,700 chat applications. Here is a snapshot of EyeLevel’s integrations:

The company says that there are currently 300,000+ chatbots, and this is only on the messenger. Where EyeLevel’s technology differs is that they allow marketers to sell inside a conversation itself, ensuring that brands do not lose customers. This they say adds the real value in the brand-customer relationship.

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