Genesys Acquires nGUVU to Bolster EX Capabilities and Empower Tomorrow’s Workforce with Gamification and ML
New capabilities for Genesys Cloud Workforce Engagement Management (WEM) serve as strategic step to enabling Experience as a Service for any organization
Genesys, the global leader in cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU, to add gamification to its comprehensive workforce engagement management (WEM) suite. Based in Montreal, Canada, nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve employee engagement and performance.
Now, Genesys customers can take advantage of a modern way to deliver even better employee experiences. Adding native gamification further strengthens the existing WEM capabilities of Genesys Cloud, an all-in-one solution and the world’s leading public cloud contact center platform. Together, the solutions enable businesses to radically improve employee engagement, customer experiences, staff retention and cost savings.
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“Helping organizations elevate ordinary transactions into meaningful connections that reinforce to customers how much they matter is central to our vision, Experience as a ServiceSM. While this is no easy feat, it can be done with a combination of advanced cloud and artificial intelligence (AI) technologies and a highly engaged workforce,” said Tony Bates, chief executive officer of Genesys. “That’s why we are bringing nGUVU into the Genesys family to help organizations positively influence employee behavior and performance through gamification. Following our recent recognition as a Visionary in the 2020 Gartner Magic Quadrant for Workforce Engagement Management1, this acquisition offers yet another proof-point that Genesys is ready to support the next generation of the world’s workforce.”
Making a difference in the employee experience
Through the award-winning nGUVU solution, current customers have seen significant improvements to key business metrics including:
- Carestream Dental, a global provider of imaging systems and practice management software for general and specialist dental practices, increased employee performance equivalent to adding 12 team members, in just three months.
- Senske Services, a leading lawn, tree and pest control company, increased revenue generated per call by more than 15% and improved employee schedule adherence through enhanced visibility and streamlined processes.
nGUVU Chief Executive Officer Pierre Donaldson said, “This marks a major milestone for nGUVU, and we couldn’t be more excited to join the Genesys team. The scalability we gain from Genesys Cloud WEM benefits our existing customers and gives organizations of all sizes across the globe a powerful gamification solution to help their employees become more effective and engaged.”
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Technology built for the shifting workforce
By adding gamification to its WEM offering, Genesys is strategically positioned to help customers provide an improved employee experience that meets the needs of the evolving workforce. nGUVU’s solution builds upon the natural human desire for competition, collaboration and achievement by using game mechanics, social media concepts and recognition to help businesses retain and attract the next generation of employees. This is relevant given 75% of the global workforce will be made up of Millennials by 20252. Having spent thousands of hours playing video games, research shows these digital natives are more technologically adept and motivated by opportunities for friendly competition as well as earning rewards, points, badges and more.
“Increasingly, organizations recognize the importance of the employee in the overall customer experience equation. With the addition of nGUVU’s gamification, Genesys is addressing the way progressive employees want to work,” said Alan Webber, program vice president of IDC. “As the industry shifts from a workforce optimization approach to focusing on employee experience and engagement, this strategic acquisition reinforces the company’s commitment to delivering the next generation of workforce tools powered by the cloud and AI.”
Immediate value for Genesys Cloud customers
The nGUVU solution, nGAGEMENT, is already seamlessly integrated with Genesys Cloud and available as a premium application on the Genesys AppFoundry. This means customers can experience the benefits of nGAGEMENT right away via a single-click free trial through the marketplace. nGUVU gamification adds to the employee engagement capabilities of the Genesys Cloud WEM suite, which also includes tools for resource management, quality assurance and compliance. As a result of the acquisition, customers will gain greater insights by leveraging workforce performance data from nGUVU across the Genesys AI suite, including predictive routing and automated forecasting and scheduling. This enables organizations to create more personalized, end-to-end experiences for employees and customers.