Gusto TV Is in Production on the World’s First Food Show Featuring AI Characters

Gusto TV is in production on the world’s first food show featuring on-screen characters generated through Artificial Intelligence software and rendered in post-production. The show will air exclusively on Gusto TV later this year.

THE WIZARD OF SAUCE stars super-foodie Kyle Crawford who shares the tips, techniques and secrets of sauce while holding forth on all manner of pop culture, fashion and lifestyle hot buttons. Shot on a high-concept, non-kitchen set at Gusto TV Studios, the show features three secondary characters: Professor Saussenheimer, Dr. Sauss and Sgt. Sauce-alot. Each character appears in a 30-second (average) interstitial over the course of an episode. All three characters were performed by Crawford in costume to script. Crawford’s characters were then digitized in post-production and rendered as new AI characters. Crawford appears as himself in the balance of the show.

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“We’re constantly looking for new ways to make emotional connections and entertain our viewers. First, there was streaming technology that allowed us to bring the channel to +160 countries. Now we have a variety of AIs that open up new narratives and storylines for us to experiment with. Kyle is a great talent who infused soul and camp into his characters,” said CEO Chris Knight. “AI allows us to amp that up. We’re excited about where this is taking us.”

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Gusto TV is now working on its next AI project called SOME ASSEMBLY REQUIRED. The series will feature a host/chef (casting underway) who speaks with “Mother Nature,” an AI creation that appears on set via a giant plasma screen. By employing AI software, the entire script is non-linear and unrehearsed. “It’s like talking to the Universe while making a rhubarb gastrique,” said Knight.

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