Hushly’s SaaS Platform Develops Artificial Intelligence Technology for B2B Marketers

By AIT News Desk On Jan 30, 2020

Hushly has developed and embedded an AI engine into its content and lead conversion platform for B2B marketers to create personalized content experiences

Hushly, a leading content engagement and conversion platform, has announced that they have fully embedded an artificial intelligence (AI) capability throughout their solution offerings. AI provides machine learning to B2B marketers and offers an automated way to develop high-quality content recommendations for increased conversions. Hushly’s newest functionality will be made available free to customers.

“AI continues to offer unprecedented operational efficiencies, and when applied to B2B lead generation, automates manual processes, provides enhanced user experiences and results in higher quality conversions”

With Hushly’s AI engine, B2B marketers can provide better user experiences by recommending personalized content to prospective leads based on their business profile and buyer intent data in real-time.

“AI continues to offer unprecedented operational efficiencies, and when applied to B2B lead generation, automates manual processes, provides enhanced user experiences and results in higher quality conversions,” said James Kessinger, CMO at Hushly.

Hushly AI technology utilizes three sets of data to ensure every recommendation is relevant to the user: visitor information on the website, content asset text, and third-party partners that provide data on user intent. These three datasets provide comprehensive information for the AI engine to learn from and continue to provide personalized content to the user. Moreover, the hybrid nature of Hushly’s AI technology combines four recommendation models: content similarity, collaborative filtering, session-based and popularity for brand-new visitors entering the website.

Hushly’s complete SaaS marketing platform integrates with any marketing automation, landing page or web technology without the need for programming. As personalization continues to be at the focus of many B2B marketers’ strategies, the AI capabilities offer the ability to increase conversions by providing users at every stage of the buying cycle with relevant content.

Customers have already taken advantage of Hushly’s AI functionality to automate and scale personalization efforts in marketing.

“Prior to Hushly we had to manually create and constantly modify business rules to offer personalized content experiences. With Hushly’s new AI engine we’re able to auto-recommend relevant content offers in real-time at scale, leading to better visitor engagement and higher conversions,” said Ari Capogeannis, Senior Director at Cumulus Networks.