Infobip Partners with BloomsyBox and Master of Code Global for Special Mother’s Day Activation

The global communications company is teaming up to deliver custom digital greeting cards and sustainable bouquets via conversational AI

Infobip, the global communications company reaching more than 70% of the mobile phones around the world, announced a partnership with sustainable flower delivery service BloomsyBox and conversational AI company Master of Code Global, for a special generative AI experience timed to brighten Mother’s Day. The activation offers users an opportunity to win a beautiful bouquet of flowers valued at $50 USD, while interacting with a specially trained chatbot using ChatGPT-like technology to automatically generate a custom card for mom on her special day.

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“By combining Infobip’s expertise in creating personalized customer experiences with our own focus on customer satisfaction, we’re confident that we’re taking the first step towards a safe and enjoyable way to harness AI technology.”

Launching today, and concluding on Wednesday, May 10th, ahead of Mother’s Day weekend, the experience will engage users by asking them five questions daily, with the first 150 users who answer all questions correctly winning the free bouquet. Consumers who do not win a bouquet will be provided with a coupon code for a discount to purchase a bouquet.

“We’re thrilled to announce our partnership with Infobip, which allows our users to experience gift-giving like never before,” said Juan Palacio, CEO of BloomsyBox. “By combining Infobip’s expertise in creating personalized customer experiences with our own focus on customer satisfaction, we’re confident that we’re taking the first step towards a safe and enjoyable way to harness AI technology.”

This activation represents one of the first times ChatGPT-like technology has been deployed by a brand to engage their consumers, and the first time “Decision Based Intelligence” (DBI) will be used for an e-commerce focused experience. Created and coined by Infobip, DBI provides safety and control in the AI space by hiring and training AI chatbots to represent a brand to ensure as much safety and control as possible.

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“Infobip is committed to enabling businesses to engage with their customers in the most innovative and effective ways possible and this Mother’s Day activation is just one of the many ways our conversational AI brings people together,” said Ivan Ostojic, Chief Business Officer at Infobip. “By leveraging our Decision Based Intelligence technology and a deep understanding of customer behavior, we are empowering companies to build strong, lasting relationships with their customers and drive growth in a rapidly evolving Ai-accelerated landscape.”

As part of the activation, Master of Code Global’s ChatGPT Orchestrator will also help users quickly and easily generate a Mother’s Day card for mom with a variety of messages, ranging from humorous and respectful to heartfelt.

“Our collaboration with Infobip and BloomsyBox has paved the way for a groundbreaking project that combines our strengths and expertise in conversational AI solutions. This partnership has not only fostered creativity but also signifies our shared commitment to delivering GPT-powered conversational experiences. We are thrilled to be part of this alliance and look forward to exploring new AI horizons,” said Dmitry Gritsenko, Founder and CEO at Master of Code Global.

Infobip has leveraged Apple Messaging for Business with this Mother’s Day experience, to ensure a trusted front end and trusted experience for users.

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