Insider Launches Integration Hub, Whatsapp Commerce, Personalized Search, and More Than 20 New Features to Help Businesses Scale and Future-Proof Their CX

Insidera marketing platform for delivering individualized, cross-channel customer experiences launched over 20 industryleading features this quarter, including their Integration Hub, WhatsApp Commerce, Eureka —personalized search on web, Web Push support for Mac Safari, iOS, and iPadOS, and more. These advancements aim to help businesses future-proof their customer experience and propel revenue from one centralized platform.

Insider helps over 1,200 leading enterprise brands and high-growth startups—including Samsung, Pizza Hut, Clarins, Madeira Madeira, Marks & Spencer, Virgin, Burger King, Toyota, Singapore Airlines, CNN, Lenovo, and MAC — accelerate digital growth and create delightful customer experiences by connecting data across channels, predicting future behavior with AI, and individualizing experiences.

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To support changing user behavior and a fast-changing economy, Insider launched a range of new products and features to deliver more value to businesses by leveraging the power of their existing tech stack. This quarter, Insider delivered innovative solutions to amplify channel capabilities and help brands treat every touchpoint as a revenue driver and opportunity for conversion.

Introducing Insider’s Integration Hub

Offering over 100 tools and connectors, Insider’s Integration Hub means brands can now integrate their existing tech stack with Insider to increase operational efficiency, unify their data, and elevate their customer experiences.

This new launch aims to help businesses scale their customer experiences (CX) seamlessly by integrating with pre-selected tools or opting for custom integrations with APIs. Insider’s Integration Hub offers integrations across more than 20 categories, including CRM, Analytics, Ads, Social Media, and more—allowing businesses to combine the power of their martech stack and create highly individualized experiences for users with unified data.

WhatsApp Commerce: Create end-to-end conversational buying experiences within WhatsApp

Insider’s biggest launch of the quarter was WhatsApp Commerce—following the recent acquisition of MindBehind and becoming an official Meta Business Solutions Partner (BSP). Insider now offers 360-degree WhatsApp solutions starting from WhatsApp Business account creation, template approval, campaign creation, opt-in templates, segmentation, personalization, reporting, and more.

With this launch, consumers can discover, browse and buy products, and engage with businesses — right within the app where they spend most of their time — and in the conversational style they use with their friends and family.

WhatsApp Commerce allows businesses to deliver immersive web-style experiences within WhatsApp, combined with the power of two-way conversational messaging. This pioneering technology will enable businesses to create seamless buying experiences, from sending personalized promotions, capturing leads, and launching products to delivering post-purchase confirmations and loyalty experiences.

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Businesses in any industry can benefit from WhatsApp Commerce, since the app is now the most popular messaging channel in the world, with over 2 billion active users and an open rate of 99%. It provides opportunities to improve product discovery, increase sales, uplift AOV, optimize CAAC, increase CLTV, and improve repeat purchases by running niche campaigns like product launches for retail, flight reminders with ancillary sales for travel, lead generation tools like interest calculators for banking and finance, and test drive booking forms for automotive, enabling users to complete their goal with fewer clicks and no redirects.

“Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers. We are now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider’s WhatsApp Commerce allows us to build more personalized and conversational purchase experiences for our audience as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%.” 
– E-commerce Director, Food Retailer

With WhatsApp Commerce, brands can leverage templates like product cards, category lists, catalogs, conversational flows, rich CTA messages, payment integrations and more to influence customers.

Integrate with CDPs to unify data and scale experiences

Businesses can now leverage Insider’s most popular CDP integrations, such as Segment, Tealium, and mParticle to exchange user events and audience data to activate deeper segmentation on Insider. These integrations empower brands to provide hyper-personalized recommendations based on user data, and leverage offline user data, loyalty scores, purchase history, and category preferences to create highly relevant online experiences.

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