Mapp, the international provider of insight-led customer experiences announced the enhanced integration for Mapp Cloud Magento (Adobe Commerce). eCommerce brands using Magento can now seamlessly integrate their online shops with Mapp Cloud, connecting their product catalogue, customer behavior and transactions in Mapp to enable Insight-led Customer Experiences via email, SMS, Mobile Push, In-App and WebPush.
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By integrating Magento with Mapp Cloud, eCommerce brands gain access to actionable data and can personalize customer experiences with Mapp’s AI-powered product recommendation engine. Additionally, businesses will gain valuable insights into product trends and understand how their offerings impact customer engagement and loyalty.
This extension also enables over 20 pre-configured eCommerce and Consumer Insights dashboards to start analyzing customer behavior right away. Once active, eCommerce brands can trigger omni-channel campaigns including Abandoned Cart, New Product Launches, Price Drop and Back-in Stock.
Ricardas Montvila, VP Global Strategy at Mapp, comments: “We are delighted we can now offer Mapp Cloud customers a seamless integration with Magento shops to deliver real-time, insight-led marketing capabilities, enabling personalized experiences and successful cross-channel campaigns. Our customers will now benefit from another trusted data source for even more targeted marketing and improved customer experiences.”
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The enhanced extension to Mapp Cloud introduces a range of advanced features tailored to eCommerce success:
- Advanced eCommerce Analytics: comprehensive visibility into the online shop’s performance, monitoring key metrics to optimise conversions, retain customers, and increase revenue.
- Customer Insights: enriched customer profiles with behavioral data to understand preferences, personalize marketing messages, and deliver targeted campaigns that foster engagement and loyalty.
- On-Site Marketing: engaging Magento-based shop customers with personalized messages, promotions, and recommendations to enhance the shopping experience and boost conversion rates.
- Data Synchronization: real-time synchronisation of order data, product information, customer profiles, and newsletter subscriptions, ensuring accurate information across all touchpoints.
- Omni-Channel Campaigns: Seamless marketing campaigns across multiple channels, including email, SMS, mobile push, in-app messaging, and web push, delivering consistent and impactful messaging.
- Transactional Notifications: Improved customer satisfaction and streamlined operations with automated order, shipping, and return notifications, ensuring timely and relevant communication throughout the customer journey.
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