Metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios
The metaverse brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. The metaverse will make digital media experiences more immersive, inclusive, and accessible than today. But it will raise social concerns ranging from data privacy to other forms of online harm.
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The Metaverse – Thematic Research report offered by GlobalData Plc provides an overview of the metaverse theme. Furthermore, it identifies the key trends impacting the growth of the theme over the next 12 to 24 months, split into three categories. It also includes analysis of multiple data sets, including patents, jobs, and M&A trends, alongside a timeline highlighting milestones in the development of the metaverse.
Sectors Driving Metaverse Theme
- Gaming
- Social media
- Apparel
The gaming metaverse involves communities built on highly engaging content. The same factors are driving video games to become an ideal starting point for the metaverse. Epic Games, Roblox, and Niantic are leading metaverse development on the back of their massively popular games and global user communities. Blockchain-based games, like The Sandbox and Axie Infinity, are also fueling metaverse development.
Key Metaverse Technology Trends
- Virtual and augmented reality
- Artificial Intelligence (AI)
- Cloud computing
- Web3
- Non-fungible tokens (NFTs)
Key Metaverse Macroeconomic Trends
- Hype
- Consumer adoption
- Advertisements
- Enterprise adoption
- The future of work
- Safety
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Key Metaverse Regulatory Trends
- Net neutrality
- Data privacy
- China’s tech regulators
Metaverse Value Chain
- Foundation layer
- Tools layer
- User interface layer
- Experience layer
Leading Companies in Metaverse Theme
- Alibaba
- Alphabet
- Apple
- Epic Games
- Meta (formerly Facebook)
- Microsoft
- Naver
- Niantic
- Nvidia
- Roblox
- Tencent
- Unity Technologies
Companies are currently building metaverses around their core competencies while pursuing new use cases to expand their offerings. For instance, Microsoft’s Mesh is based on its competencies in cloud computing, artificial intelligence (AI), and augmented reality (AR). Similarly, Meta is focusing on AI and virtual reality (VR). In short, the metaverse is a convergence of several tech themes, and companies are adopting those that suit their capabilities and objectives. In addition, companies from non-tech sectors are investing in the metaverse to engage with customers, expand brand awareness, and identify new revenue streams.
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