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Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns

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Melissa, a leading provider of global contact data quality and identity verification solutions, announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and prospect targeting for data-driven direct marketing. Melissa Direct users can access optimized consumer, business, and property mailing lists, including custom data enhancements that reduce costs, expand reach, and improve customer retention.

Melissa Direct compiles data quality tools and services in a single, flexible resource. Marketers can tap into real-time customer intelligence based on multisourced reference data – optimized for initiatives such as Know Your Customer (KYC), identifying property owners or absentee homeowners, connecting with voters or donors, determining natural hazard risks, or reaching businesses with direct marketing, telemarketing or email outreach efforts. Melissa Direct’s services include lead generation with business and consumer mail and email lists, data catalogs for analytics, data enhancements and list hygiene services, comprehensive appends, and email marketing services.

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“Melissa Direct recognizes that data is a company’s most valuable asset – critical to reducing risks and increasing profitability, uncovering patterns through real-time insight, optimizing sales visits, and so much more,” said Greg Brown, vice president, marketing, Melissa. “We’re answering these needs by offering tools for every budget and company size, powering better marketing with better data.”

Melissa Direct is a USPS NCOALink® Full Service Licensee Provider, ensuring the most competitive cost to marketers. Services are supported with pricing and deliverability guarantees, as well as access to specialists for advice on tailored solutions to meet specific customer needs. Diverse and flexible solutions are available through FTP, SaaS, and service bureau options.

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Melissa Direct’s tools and services also ensure data privacy and compliance. All data is scrubbed against Do Not Mail and Do Not Call lists, ensuring marketers receive optimized, accurate data designed for ethical marketing. Melissa Direct is SOC2 certified, as well as compliant to HIPAA and HITECH regulations.

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