Meten EdtechX To Enhance Online Merge Offline (OMO) Services For Students
Meten EdtechX Education Group Ltd.one of the leading omnichannel English language training (“ELT”) service providers in China, announced that the Company plans to enhance its online merge offline (OMO) services for its students. Since the beginning of 2021, the Company has completed the online delivery of 84,000 class hours of its offline courses through the OMO system, which contributed RMB21 million in gross billing.
OMO is an integrated learning model which combines the advantages of the online education with those of the traditional offline education, providing students with scale and personalization associated with online education, and real, effective learning experiences associated with offline education. The OMO model can help the Company quickly recover from the negative impact of the COVID-19 epidemic on offline businesses, lower customer acquisition costs, and improve operational efficiency. In addition, the OMO model can better meet the students’ various needs, enhance their sense of experience, provide convenience for students, and increase customer retention and satisfaction.
Since 2020, the Company has invested RMB20 million developing “dual-teacher classroom”, which is mainly used for ABC junior ELT services. The Company carefully selected the course content and electronic teaching aids, conducted trainings for foreign teachers, guided them through the qualification certification process, installed hardware equipment in the classrooms, and adopted standardized course materials and curriculums, among others. The “dual-teacher classroom” adopts an innovative approach to teaching, where foreign teachers conduct live stream teaching with the help of advanced Internet technology. “Dual-teacher classroom” learning integrates online and offline teaching, which greatly improves the teaching quality of foreign teachers and enhances the learning experience of students.
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Currently, the Company has independent online and offline products. It plans to launch new offline and online integrated products (OMO products, such as the “dual-teacher classroom”), which is expected to bring new growth points for the company in the future. In 2021, the Company expects to continue implementing the OMO strategy to benefit a wider group of students. With a significant improvement in operational efficiency of the “dual-teacher classrooms”, the Company can save an estimate of 25% teaching costs of foreign teachers.
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