New Shopify and Google Cloud AI Integration Brings Advanced Ecommerce Capabilities to Retailers and Merchants Worldwide

Shoptalk 2023, one of the retail industry’s most important events, Shopify  and Google Cloud  announced a new integration that enables retailers using Commerce Components—Shopify’s enterprise retail solution—to leverage Google-quality search capabilities and AI innovations.

Enterprise brands on Shopify can today access Google Cloud’s Discovery Al solutions directly through Commerce Components, Shopify’s modern, composable stack for enterprise retail. This integration, which can now be used by Shopify merchants globally and is available in most languages, increases access to Google’s advanced search and browsing technologies so that retailers can create more fluid and fruitful shopping experiences for their customers.

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Shopify and Google Cloud’s new integration equips enterprise brands with artificial intelligence (AI)-driven product discovery capabilities that address real-world business challenges, including:

• Google Cloud Retail Search, which provides advanced query understanding that can produce better results from even broad queries, including non-product and semantic searches, to effectively match product attributes with website content for fast, relevant product discovery.
• An AI-powered browse feature that uses machine learning to select the optimal ordering of products on a retailer’s ecommerce site once shoppers choose a category, like “women’s jackets” or “kitchenware.” Over time, the AI learns the preferred product ordering for each page on an ecommerce site using historical data, optimizing how and what products are shown for accuracy, relevance, and likelihood of making a sale.
• An AI-driven personalization capability that customizes the results customers get when they search and browse retailers’ websites. The AI underpinning the personalization capability uses a customer’s behavior on an ecommerce site, such as their clicks, cart, purchases, and other information, to determine shopper taste and preferences.

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• A Google Cloud Recommendations AI solution that helps retailers deliver personalized recommendations at scale. Recent upgrades to Recommendations AI can make a retailer’s ecommerce properties even more personalized, dynamic and helpful for individual customers.
• Advanced security and privacy practices that help ensure retailer data is isolated with strong access controls and is only used to deliver relevant search results on their own properties.

“We’re thrilled to continue our long-standing partnership with Google Cloud,” said Harley Finkelstein, President of Shopify. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers—world-class search and discovery for the online store.”

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