OTTO.nl, a Leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world’s leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl’s vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences.

“Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us design and deliver more relevant and delightful experiences. Together with Insider we can test the impact of various personalization ideas quickly and continuously optimize experiences across channels” said Linda Mels, Team Manager Performance Marketing & CRM.

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Insider’s AI-backed Growth Management platform is already being used by 600+ global brands including UNIQLO, Philips, Hunkemöller, Decathlon, Samsung, Toyota, Carrefour, MediaMarkt, Estée Lauder, Adidas, Levi’s, Puma, GAP, Virgin, AVIS, Marks & Spencer, Avon, Nissan, BBVA, IKEA, and CNN.

OTTO.nl announced its partnership with Insider Growth Management Platform following a structured evaluation phase assessing platforms based on relevance and operational consistency.

Among several factors, OTTO.nl chose Insider for its digital growth features, to tackle key marketing metrics across the funnel (CAC, conversions, LTV, AOV etc.) advanced segmentation capabilities, and strong data unification across the web and mobile web. Insider’s easy to implement integration structure will allow OTTO.nl to turn ideas into meaningful campaigns without any IT requirements while supporting a wide range of design and formats.

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“I’ve always admired OTTO.nl for their successful shift from a well respected offline mail-order company, to become one of the leading eCommerce businesses in Europe. OTTO.nl offers a diverse choice of fashion and lifestyle products to a broad audience. This partnership between two brands with a commitment to redefining how customer experiences are delivered will serve as a foundation for further growth and expansion in Europe,” said Bas Drogtrop, Insider’s Country Manager for Benelux.

Insider’s integrated Growth Management Platform works by unifying customer data across channels and leveraging AI and predictive technologies to segment and effectively target users across the funnel. Insider’s cross-channel and tech-advanced platform will focus on empowering brands to deliver highly personalized experiences based on historical and predictive data across the web, mobile Web, app, email and more—in real time. By helping marketers eliminate much of the marketing waste, Insider helps optimize Customer Acquisition Costs (CAC), ROAS (Return On Ad Spend), Conversion Rate, AOV (Average Order Value) LTV (Lifetime Value) in addition to other crucial marketing metrics.

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