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Passcreator by Fobi Launches New Multi-Pass Bundling Capability

New capabilities to provide the ability for companies to distribute multiple vouchers or tickets direct to phones which improves the customer experience and offers companies greater promotional and revenue generation capabilities

Fobi AI , a leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce the launch of new functionality for Passcreator by Fobi that enables the bundling of up to 10 connected wallet passes into one download. This new functionality will significantly improve the user experience and provide opportunities for increased promotional activities and new-line revenue generation from companies who leverage the new functionality.

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NEW BUNDLING FUNCTIONALITY SIGNIFICANTLY IMPROVES THE USER EXPERIENCE

Currently, if a customer wants to download separate but connected wallet passes they have to download them individually and add them into their mobile wallet in either iOS or Android, which can be very time consuming and frustrating. With the new wallet pass bundling feature, a conference visitor for example could download one Passcreator by Fobi wallet pass bundle that contains their registration pass for check in, a pass which is their ticket to the Keynote speech, a pass with a lunch voucher they can use to buy lunch, 2 separate passes for the afternoon breakout sessions and a pass which gets them into the VIP wine and cheese mixer in the evening. Making things as easy and as seamless as possible for users is something that Fobi has always strived for and this new functionality will deliver significant value to the Conference and Venue Management industries, and for many others.

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NEW BUNDLING FEATURE ALSO ENABLES NEW PROMOTIONAL OPPORTUNITIES FOR COMPANIES

Not only is this new wallet pass bundling feature a benefit to consumers, it also benefits companies who are looking to drive new revenue through sponsorships or promoting their partner businesses. As an example, a train station network service provider could provide a Wallet pass with customers’ validation for their network access, but could also include several passes promoting their affiliated or highlighted retail stores in the train station. This would enable them to sell sponsored access to these promoted wallet passes for their retail affiliates generating new-line revenue from these additional sponsored passes. From the user perspective it all comes as one download, so they are much more likely to use the promotions as they are already in their wallet. They don’t have to make a second decision about whether to download and add a sponsored pass.

Fobi CEO Rob Anson stated: “This new wallet pass bundling solution is just another example of the innovation and agility that we bring to the market. Passcreator by Fobi is one of the most successful and most respected wallet pass companies in the world, and we got there by constantly driving innovations that improve the user experience and help drive new top-line revenue for companies through increased engagement and sponsorship opportunities. We have already had significant interest in this functionality from various prospects and sectors, and so once again we have delivered what our prospects and customers are asking for.”

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[To share your insights with us, please write to sghosh@martechseries.com] 

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