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Qualcomm Selects Adobe To Deepen Customer Relationships With Real-Time Personalization

  • Qualcomm adopts Adobe Experience Cloud, including Adobe Real-Time Customer Data Platform, to gain deeper insights and personalize experiences across the entire customer journey

  • The collaboration also advances Qualcomm’s use of Adobe Creative Cloud and Adobe Document Cloud applications, ensuring content and services are delivered to the most relevant audiences

Adobe announced a collaboration with Qualcomm Incorporated (Nasdaq:QCOM) to help fuel its digital strategy and that of its affiliated companies.

Qualcomm will adopt Adobe Experience Cloud including Adobe Experience Platform (AEP) to deepen customer relationships and accelerate growth through highly personalized business-to-business (B2B) marketing. Adobe Commerce will enable Qualcomm to reimagine the customer experience for its developer community, allowing individuals to complete commerce transactions directly with the company. This collaboration will enable Qualcomm to reach new audiences, supporting its growth across segments including mobile, automotive and the internet of things (IoT), while solidifying its position as the world’s leading wireless technology innovator.

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Combined with Adobe Experience Platform, Qualcomm will leverage a suite of applications including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics. Together, these enterprise applications empower Qualcomm to connect data across all channels – from CRM and lead generation to website visits and emails – with governance and security. Teams can orchestrate content experiences across buyer journeys that may begin on a website and end at a trade show, while developing a feedback loop where insights are broadly shared across the organization.

The new applications also amplify Qualcomm’s existing investments in Adobe Creative Cloud and Adobe Document Cloud, which teams leverage for digital content creation. AEP uses data to ensure content and new services are delivered to the right audiences, at the right times. Qualcomm is also expanding its use of Marketo Engage to support these efforts, with new measurement capabilities that provide deeper B2B insights on sales and marketing performance. This provides an additional layer of data to inform broad personalization campaigns.

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“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm Technologies, Inc. “Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalization into our omnichannel approach.”

“By adopting Adobe’s enterprise applications, Qualcomm has an end-to-end solution that will enhance omnichannel experiences for business customers and improve marketing performance,” said Anil Chakravarthy, president, digital experience business of Adobe. “The partnership will help Qualcomm take its own digital transformation to the next level and deliver new ways to showcase the transformative technologies it is delivering to the world.”

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As B2B customers embrace new channels to engage their technology partners, the industry is also moving towards a self-service model for certain use cases. Adobe Commerce, which leverages AI and advanced data sharing capabilities for end-to-end personalization, will enable Qualcomm to create custom content personalized for specific customer segments, including mobile, auto and IoT developers. Teams can quickly update pages and manage multiple businesses from a single platform.

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[To share your insights with us, please write to sghosh@martechseries.com]

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