QuMind Launches New Generative AI Tool to Increase the Speed of Insight to Decision

QuMind, the consumer insights platform, announces the first in a new series of generative AI tools that will increase the speed at which customer insights inform business decision-making.

The first capability to launch in the new ‘QuAI’ product series will enable users of the QuMind platform to create comprehensive reports analysing qualitative and/or quantitative data through the use of the Open AI, the large language model.

The tool will enable users to automatically generate top line summary reports from their consumer insights, which will create an overview of the survey and draw out the key headlines, as well as more comprehensive reports. This will reduce the time for analysis and report development from two days to 10 minutes, covering all aspects of the survey and presenting the analysis in paragraphs and with recommended actions. Insights specialists can then add further information before circulating the report with business leaders.

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Users will also be able to proactively interrogate the data by asking open questions, from questions relating to the demographics of the respondent through to “which concept did consumers like the best?”.

This will allow insights leaders in larger enterprises to significantly reduce the amount of time that analysts spend on data processing and data tabulation, particularly for open ended questions. This will not only improve the speed to insight, but also the rate at which insights can be generated and presented to the organisation to ensure customer drivers are steering the business strategy.

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The new report development tool will also increase the accessibility of consumer insights to small and medium-sized businesses. Many have not previously had the resources to regularly conduct consumer research or the required analysis to derive insights that could inform the direction of the product, marketing or customer services teams. Now, the radically improved accessibility to consumer insights will enable more companies to make customer centricity a reality from the boardroom to the frontline.

Mark Ursell, CEO of QuMind, comments “We launched QuMind at the heart of the dot-com boom in 1999, when it became clear how the internet was changing the game for market research. This set us on a course to put technology at the heart of our 20+-year journey. We recognise the industry is at a similar, if not bigger tipping point today. We want to ensure that our customers are able to take advantage of the productivity and accuracy improvements that AI will bring when generating customer insights.”

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