RAD Technologies and Overplay Partner to Drive the Future of Digital Advertising Through the Creator Economy

Collaboration Empowers Creators with AI-Driven Engagement Tools and Levels Up the Power of Social Games for Influencer Marketing

Creative intelligence company RAD Technologies, widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community.

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“RAD AI enables us to rapidly identify and activate the most influential communities at scale”

This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier access to Overplay’s powerful platform to turn their intelligence-driven video content into highly engaging games at the click of a button.

“Overplay brilliantly merges the personal connection of social media with the addictive fun of hyper-casual games in a way that drives new levels of engagement like we’ve never seen,” said Jeremy Barnett, CEO and co-founder of RAD AI. “Our creators and brand partners love Overplay because the unique format stands out in a busy feed and invites interaction, consistently driving ROI.”

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Overplay’s team is utilizing the powerful precision of RAD AI’s data-driven creative intelligence to identify the most trending topics across social and to inform decisions about target audiences, creator selection, and content strategy.

“RAD AI enables us to rapidly identify and activate the most influential communities at scale,” said Caroline Strzalka, COO and co-founder of Overplay. “Furthermore, their creator-first mentality and proven data-informed approach align perfectly with our ethos. This partnership will undoubtedly open exciting new opportunities for all stakeholders – content creators, influencers, marketers, and consumers alike.”

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