RollWorks Joins Adobe Exchange Experience Cloud Program as an Accelerate Partner

By AIT Staff Writer On Apr 29, 2021

Strengthens Data and Machine Learning-Powered Integration to Help B2B Companies Identify Target Accounts and Engage Buying Committees across Channels

The RollWorks-Marketo two-way integration helps corporations reach and coordinate end-to-end journeys for anonymous consumers among priority accounts, and progress these accounts through the sales funnel quickly with cross-channel, hyper-personalized campaigns tailored to supporting roles, sales stage, and company. Machine learning-powered advertising bidding and budgeting permit these campaigns to be executed at scale. This provides go-to-market groups the comprehensive tools they have to visualize the largest return from their account-based selling efforts.

“As a long-time partner of Marketo’s, we’re excited to hitch Adobe’s partner program to continue giving our joint customers deeper ABM functionality to attract and shut unknown consumers from high-value accounts,” said Mike Stocker, VP of Partnerships at RollWorks. “Our mutual customers love however this integration complements methods they are already death penalty for glorious patrons through Marketo, whereas bringing unprecedented efficiency for their account-based experiences with our account information graph and machine learning capabilities.”

Mixpanel, a product analytics solution leader, previously updated its client and partner lists manually, which led to weekly or maybe monthly updates. Mixpanel currently leverages the RollWorks-Marketo data synchronization to continuously update its dynamic target account lists in real-time. “With RollWorks and Marketo, we’ve eliminated manual labor and wasted pay to currently focus only on our high-value accounts,” said Cody Nguyen, growth selling manager at Mixpanel. “As a result, we have seen around a 60 minutes increase in conversation rates, whereas cutting our CPAs by the half-hour.”

About the RollWorks-Marketo ABM Integration: The bi-directional integration helps B2B companies

Engage known and unknown decision-makers: Reach known Marketo audiences with display and social ads, although they never open an email. Corporations may also influence members of the shopping for the committee they do not have email addresses for, hopped up by data and machine learning.

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Coordinate sales and marketing play: Provide air cover and make sure the same messaging across channels so target accounts see a consistent story, regardless of however they interact.

Shorten sales cycles: Nurture accounts through the funnel quicker with hyper-personalized ad campaigns tailored to the role, sales stage, company, and more.

View RollWorks Activity and Build Marketo Audiences: See RollWorks performance signals and build powerful audiences victimization this data.

Conclusion

RollWorks, a division of NextRoll, has joined the Adobe Exchange expertise Cloud Program as an Accelerate partner, building on an existing partnership and integration between Marketo interact, an entire solution for lead management, and the RollWorks account-based platform. This best-in-class ABM integration has helped many B2B corporations as well as higher Cloud, Blackbaud, Coupa, and Mixpanel, determine their highest-value target accounts, interact buying committees within those accounts across multiple channels, and measure the impact on ABM pipeline and revenue growth.