Automation Terminus Launches New Certification to Improve ABM Maturity AIT News Desk Mar 8, 2022 The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns Terminus, the…
Martech MeritB2B Acquires True Influence, Creating Industry Leading Provider of Full Funnel B2B Data, ABM… AIT News Desk Nov 30, 2021 Newly Combined Organization Aggressively Expands Data and Cloud-based, AI-driven Technology Offerings, Creating a Uniquely Agile and Robust B2B…
Martech Predictions Series 2022: Interview with Matt Belkin, COO and GM of Data at Terminus Sudipto Ghosh Nov 29, 2021 In 2021, CRM and data management platforms made rapid strides in open source and low-code computing. Could you tell us how you approach these…
Martech How to Humanize Your Buyer Personas to Target Them More Efficiently Alex Hollander Oct 15, 2021 When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…
Martech Terminus Acquires Zylotech, Launches Terminus CDP AIT News Desk Sep 30, 2021 Terminus Acquires Zylotech, Launches Terminus Customer Data Platform (CDP) to Improve the Accuracy of B2B Go-to-Market Data Terminus CDP Is…
Martech One Door Focuses Its Account-Based Marketing Program With Influ2 AIT News Desk Sep 29, 2021 Influ2 Platform’s Precise Targeting Helps One Door Reach Key Buying Groups, Boosting Its Marketing Performance and Influence on Revenue Pipeline by…
Sales and Customer Support Terminus Report Finds European Companies Eager To Adopt Account-Based Practices AIT News Desk Sep 23, 2021 Newly released ‘State of ABM in Europe' study finds only 27% of UK respondents have implemented ABM, with 55% planning to implement in the near future…
Martech Influ2 to Present at Gartner Marketing Symposium/Xpo AIT News Desk Sep 13, 2021 Influ2 Will Share How Its Account-Based Marketing Campaign Achieved 500% ROI at the Pandemic’s Onset Influ2, a Person-Based Marketing platform that…
Data Management Monte Carlo Expands Leadership Team from Snowflake, Segment to Support Hypergrowth of Data… AIT News Desk Jun 26, 2021 Monte Carlo, the data reliability company, today announced two new strategic hires to its leadership team: Daniel Day, Head of Marketing, and Jordan…
Machine Learning RollWorks Joins Adobe Exchange Experience Cloud Program as an Accelerate Partner AIT Staff Writer Apr 29, 2021 Strengthens Data and Machine Learning-Powered Integration to Help B2B Companies Identify Target Accounts and Engage Buying Committees across Channels…