ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ... Read More »

Triblio, the industry leader in account-based marketing (ABM), is pleased to introduce “Ask an ABM Expert,” a series of short, educational videos that answer the most pressing questions in ABM and modern B2B marketing. The first season of “Ask an ABM Expert” is hosted by Andrew Mahr, Triblio’s Chief Customer Officer ... Read More »

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be research on buyer personas. At this point, any marketer worth their three-letter acronym vocabulary has thrown together some buyer persona research. But are they ... Read More »

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked ... Read More »

Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Automation in the IT industry? As the CTO for a Technology Intelligence company trying to help our customers accelerate business outcomes, we are always experimenting with AI to find ways to bring innovation to ... Read More »

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who ... Read More »

Joint Customers Can Now Dynamically Personalize Content Experiences Based on In-Market Account Insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to ... Read More »

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign ... Read More »

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it’s an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io’s CEO, Gil Allouch at the time of this ... Read More »

Given the “hype” in the AI space, most companies are looking at AI to deflect or automate conversations in their contact center. How do you prepare for an AI-driven world as a marketing leader? AI as a technology is still in its early stages. There are thousands of people (researchers ... Read More »