One Door Focuses Its Account-Based Marketing Program With Influ2
Influ2 Platform’s Precise Targeting Helps One Door Reach Key Buying Groups, Boosting Its Marketing Performance and Influence on Revenue Pipeline by 70%
Influ2, a Person-Based Advertising platform, announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts.
“Influ2 is one of the most reliable ways to know that an individual has engaged with you and that’s an important part of why we’re using the platform to put our branding front and center with engaged prospects,” said Ken Kuperstein, Director of Marketing at One Door.
“When we get the ‘Influ2 clickers’, there is that kind of excitement of: ‘These are great leads!’ Influ2 helped our sales team understand interest and engagement from their key accounts and the decision makers. It’s been really positive having visibility of these results.”
Additionally, Influ2’s dashboard gave One Door insight into what ads key decision makers engage with. This helped the One Door sales team put their efforts toward engaged accounts. Influ2’s insights also enabled One Door to develop ad creative and content that is more relevant and appealing to a target’s defined roles within the buying group.
“Working with CommCreative, One Door was one of the early adopters of Influ2. They were experiencing the exact challenge that Influ2 tries to solve – where the wrong buyers are targeted with repetitive, irrelevant ads,” said CEO & Co-founder of Influ2, Dmitri Lisitski. “This occurs too often in digital advertising, and so many people are turned off by it, and companies end up pouring a lot of money into campaigns that don’t drive results.
“Having worked in the industry for over 20 years, I knew that a better approach was possible and that’s why I launched Influ2. And, One Door’s story is proof that marketers can effectively use ABM – all they need is enough insight to reach the right person.”
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