SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-funnel Commerce Visibility and Enhance Category Insights

As Consumers Continue to Build Omnichannel Behavior,Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart Portfolio

SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for Consumer Packaged Goods (CPG) and adjacent industries announced the acquisition of Basketful, a growing provider of in-context eCommerce optimization tools and data-driven category/channel insights. This is the second acquisition completed by SmartCommerce, following its recently announced acquisition of Myxx, Inc.

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“We’re incredibly excited about how Basketful and Myxx technologies extend SmartCommerce capabilities to help our client brands unlock massive short and long-term growth opportunities in this increasingly consumer-centric marketplace”

“When brands make it easy for consumers to get what they want, Marketing doesn’t have to be a spending treadmill – it can instead build a connected audience that is an annuity for a brand. Basketful brings strong reach and visibility tools that help make Marketing work both harder and longer for CPG and FMCG brands, and we’re thrilled to be able to bring more of those to our clients,” said Jennifer Silverberg, SmartCommerce CEO.

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“Basketful’s mission has always been to make it easier for consumers to find and buy the things they need. Our tools combined with SmartCommerce’s broad reach and deep data capabilities will accelerate fulfillment of that mission,” noted Eugene Burd co-founder of Basketful.

Basketful cofounder Jim Lesch added, “Consumers amplify the messages that matter to them, and filter the ones that don’t – so effective marketing requires getting the right message on the right product to the right consumer at the right time and in the right context – and our tools and insights engine combined with SmartCommerce data and reach will help accelerate that for CPG brands.”

The companies have already begun integrating technologies, and SmartCommerce will begin providing enhanced services to clients in Q4 this year.

“We’re incredibly excited about how Basketful and Myxx technologies extend SmartCommerce capabilities to help our client brands unlock massive short and long-term growth opportunities in this increasingly consumer-centric marketplace,” added Silverberg. “The resulting portfolio is a comprehensive catalyst for client brand growth.”

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