The MENA’s First Content Curation Platform Kicks off from Beirut

Built In-House with the Highest Technical Capabilities in Partnership with the Region’s Content Creators and Publishers.

Limelines, the MENA region’s first content curation platform, was officially launched to the public on 27 November 2018. The Beirut-based digital startup is fully developed by local talents, and caters to every reader, writer, and publisher in the region. The high-tech platform exposes the MENA region’s publishers and content creators all in one place.

Limelines allows readers to customize the content they would like to read about and pick the topics that interests them to benefit from an elevated and enhanced reading journey. With its integrated advanced machine learning, it spares the reader the time and effort of skimming through stories they less relate to: Limelines curates and offers its readers topic-driven stories. This enables them to move to a new era of news consumption that satisfies their information needs. Limelines also allows its users to collect and share the stories they read with their community. This AI-driven content channel is not only expected to disrupt online reading but will also introduce ‘social’ interactivity to the classic news reading behavior.

Read More:  SentinelOne Partners with Exabeam to Rapidly Detect and Autonomously Stop Advanced Threats

Rime Diab, Chief Executive Officer at Limelines expressed her enthusiasm and said: “Limelines was built with publishers in mind: Big and small publishers, newspapers, magazines, professional bloggers, and other expert writers around the MENA region. They can simply submit their content to our platform and benefit through its machine learning capabilities that will automatically tag and place their features and articles under one of our categories. The reception from our first group of publishers has been amazing, and we are looking forward to our continued partnership and collaboration with them.”

Limelines research revealed that in addition to news, sports, business, economy, culture, finance, entertainment, as well as tech, art, and health, represent the MENA region’s top interests. Thus, the platform strives to highlight these topics among over 40 additional ones and present them in a new mold through its partnership with publishers.

Diab further explained that Limelines provides publishers with a wider readership base by giving them a new seamless tech channel to broadcast their message, reach new audiences in varied destinations as the platform targets 18 MENA countries.

Read More:  Why Food Manufacturers are Turning to Industrial AI

“The MENA region has so much to offer in terms of knowledge, especially through its wide and diverse writers, storytellers, and ambitious readers. Stemming from this, Limelines curates the region’s unfolding stories to give its readers a full circle perspective and an unbiased perception to content,” Diab added.

Besides the web version, the platform is available to download on iOS and Google Play free of charge.

The digital platform has kicked off in English first and is expected to release Arabic and French versions in early 2019.  These two releases will constitute major milestones the startup aspires to achieve, to service the growing online audience.

Read More:  JumpStart 2019: The Future of Advertising and How to Go Big in 2019

“Our market research shows that 59 percent of the MENA region’s publishers write in Arabic, 43 percent write in English, while almost 15 percent publish in French. This diverse and cosmopolitan audience requires a platform that reflects it, and that’s what Limelines aspires to offer,” Diab explained.

Besides the growing portfolio of publishers, Limelines will invest more effort into further optimizing its machine learning and technical capabilities and add new features that promise to boost its readers’ experiences.

When it comes to servicing brands, Limelines will be the adequate digital platform for them to reach out their targeted audience. “The rich features built in our platform will allow us to introduce several business models along the way. Our Ad Tech system is built in house and upon launch, we introduc premium brand solutions that includes promoted stories, video, and print style full page ads. Ad content will be very integrated into the reading experience, the same way when you are reading your favorite print magazine. We will be pairing brands who want to tell their stories with high quality content within specific topics. When it comes to brand solutions, its ‘quality over quantity’,” Diab explained. She then added: “Brands we have spoken to and showcased our solutions to are very excited about the new brand solutions being brought to them by Limelines.”

Read More:  Interview with Martins Liberts, Co-Founder at Debitum Network