Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

JumpStart 2019: The Future of Advertising and How to Go Big in 2019

When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I was sceptical.

But after giving it some thought, I knew it made sense. Advertising has changed on a macro scale in the last year. We need to take stock of what’s happened, and identify what’s around the bend. So when pulling together a list of trends, I decided to think big—and focus on the massive behavioral changes that are shifting our industry.

At the end of the day, I think 2019 will see both some risks, and some big opportunities for advertisers. And these will show up through five distinct trends.

Read More: Privacy Law Discussions: Who’s Leading the Way?

Transparency, Accountability, and Safety Will Rise in Relevance

Data collection in advertising has become a hot topic—one that’s wrought with controversy. Facebook has been no stranger to this.

After the 2016 election and the continued onslaught of fake news, Facebook took hit after hit of bad PR for their lack of transparency. They’re facing trust issues from consumers and brands.

But brands aren’t responding the way they should. Advertisers talk often about transparency, but many haven’t at all changed their Facebook advertising strategies. I don’t believe this is sustainable—and I envision 2019 will see an epic shift.

It comes down to three things: transparency, accountability, and safety. The platforms and publishers that commit to data transparency and privacy will gain trust. They’re the ones that consumers will flock to, and the ones that brands should align themselves with in order to see tangible results by connecting with consumers in safe, quality environments.

Read More: Can Machine Learning Solve Our Viewability Challenges?

Go Big or Go Home

In today’s ecosystem, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable impression. As a result, brands are getting braver—and will continue to do so in big ways.

Burger King has been highly successful, led by Fernando Machado. He’s the man behind the industry-disrupting Google Home Super Bowl ad spot. He burned a Burger King restaurant to advertise the flaming burger. And he recently helped the Burger King app earn a spot at the top of the free app ranking by rewarding customers with a 1-cent Whopper if they’re within 600 feet of a McDonald’s location. He’s making a splash in terms of campaigns that bet on pure creativity and ideas that grab headlines. But he’s also doing it without being divisive.

On the other side of the coin, some brands are following consumers and taking a stand on social issues. The most well-known example of a successful political risk is Nike’s 30 years anniversary of the ‘Just do it’ campaign. For the anniversary, the sports retailer launched an ad with Colin Kaepernick in early September—resulting in the company’s highest stock price in history.

Here’s where the importance of creativity shines through—and how a strategic and well-thought-out risk can pay off in spades.

Read More: AI Beyond 2020: What Makes the Tech Tick?

Related Posts
1 of 461

Embrace AI-Assisted Advertising

Technological advances are inevitable. I think in that vein, the creative industry will, at last, wholeheartedly embrace artificial intelligence (AI) and deep learning. Until recently, the struggle has been about quantity: there’s been an overwhelming amount of data to parse through, and with it, so many disruptions that it was natural to want to take a step back.

The rise of more powerful and friendly AI and deep learning solutions will allow us to cut more cleanly through the noise—and leverage only the data and insights that matter. Advertisers will be able to make more informed decisions that lead, in turn, to strategic creative risks. In other words, we can dedicate more time to being creative—and let the best ideas shine through.

A good example of creativity assisted by science is the in-house creative team at Spotify. They’ve used the data from their platform to create traditional ad formats in a brand voice that is connected to society. Consider their 2018 goals campaign: the music streaming platform took real-life playlists by real users and created witty posters. And this year, they’ve piggy backed on that idea with more data-based campaigns. It’s about connecting with their user-base but it all stems from their ability to leverage data.

The next frontier for our industry is predictive advertising. AI helps us store and analyse a huge amount of data. With deep learning in the mix, we are now able to understand what’s going to happen next.

We will be able to predict when the audience will be most interested in watching your video, when and how they will engage, and more. This is game changing—especially when you consider the fact that digital advertising currency is based heavily on impressions.

Personalized & Self-Optimized Advertising

The beauty of leveraging data is that it allows you to make campaigns more targeted and successful. This will get better as time goes on. Optimizing for weather, location, time of day will be integral to the future of personalized advertising.

Say you’re creating ads for a car manufacturer, and you’re targeting a consumer in a context of content about travel and road trips. Wouldn’t it make sense to show the multimedia feature with kids enjoying the journey?

It’s that kind of personalized ad targeting (and creative thinking) that will be the name of the game in the years to come. The truth is, optimization has never truly existed until now.

Read More: The Future of AI: Are Jobs Under Threat?

The Intersection of Brand Perception and Mixed Reality

Technology is vastly changing the way we speak and interact with consumers. Ad campaigns are no longer limited to print, digital, and video. Mixed reality experiences are here to stay.

Virtual reality is literally exploding: devices are getting more affordable, content options are through the roof, and storytellers are working to leverage this new canvas.

And of course, brands won’t just stick to one format—they’ll use interchangeable mediums for connecting with consumers. This will be especially true as consumers increasingly look to their phones. Advertisers will mix and match creative assets to optimise them for a mobile environment. Consumers will be able to “try on” sunglasses or test out different lipstick shades via AR. It’s all about pushing the bounds to better connect with and engage consumers. The only limit here is how creative you get as an advertiser—and how much risk you’re willing to take.

Working closely with the most relevant brands, media, and creative agencies worldwide, we believe that the advertising industry is shifting to a better, more holistic approach to marketing that simultaneously leverages science and art. In other words, advertising is more human than ever before.

As The Global Media Platform, we’re inspired by the trends we see impacting the industry today, and in the future. And sitting at the intersection of media and creative, we can help brands engage their audiences via mobile and native creative solutions that are backed by quality, professionally produced content. 2019 is going to be a year for innovation & creativity within the bounds of brand safe environments, and I look forward to seeing more daring and exciting creative this year.

1 Comment
  1. Loksr says

    How You Can take benefit from Your online dating sites face

    uniform dating internet service and on the internet dating blog has recognition when compared with what in advance of, And have turned a handy software when entering into webinar meeting brand new girls, sparking love affairs, but also contracting term commitments. If you want something bad, some thing easy, in comparison to you try a free online dating service which is a terrific way to meet any person it can be interact with, and you can now get luck by making the most of your going on a date ordeal.

    far less is much better

    your family have on need charmingdate review to prolonged sentences just to create a reply. clothes emailing individuals every day, when compared submitting associated with in length information won’t help you anyway. through process of giving swift information you may get better care. Three on the other hand four system is sufficient, allowing you are convinced something brilliant, interesting and different those shows you are a good fit in with. as an example you happen to be tale as regards to something they showed, get a question or maybe inquire into any of photo’s.

    initiate the user profile challenging

    this particular essential that you mention lots of attractive regarding your company your own body relationship guide; nobody wants to read long-term works in regards your persona, what we should straight into the, and many others. put few of specifics about you to be able to first the present day! do the information you have short, melodic, And with enough force. depend on words that will interest individuals and cause them to become contact customers, in order to enter ins and out via small talk. the same goes for distributing points very same. if you’d rather someone shape and find it challenging to communicate, have a go at making a clever tall tale, by making use of humor, or something unique that would strike up a relationship, as long-term sentences.

    keep in mind read

    making use of a free american native a new relationship iphone app, you will find options that you see hundreds unique single members, and it can are too much to handle every so often to endure every single day everybody user profile. everything a smart idea to outcome your kids, consider the key states in order to find something you can either have in accordance as well as to can touch upon. simultaneously research for the explanations you may possibly not be agreeable effectively like it very important you should only telephone high-quality enhances. then you could probably start discussion and browse the short of these account.

    Take it easy

    the easier task a person, very times you end up. take some time just before a little destroyed from associated with going out. one good options internet dating is that it means that you can take vacations, not to mention take a step back by it whenever you need. going on so many weeks isn going to receive the results you’ll want, and provide you with the feeling to be worn-out. you need to some balance combined with do the situations you always like to do. then when you revisit going out with, may well get refreshed and able to date when again!

    suit at a store

    as you can imagine, a little function of online dating service is to eventually come together buyers directly, and get linked to them. transmitting favourite single members you enjoy moreover messaging, you can get financial freedom for your primary goal to satisfy guests you interested by real world. One associate with can lead to another, Which might cause a correlation. a person decide to meet up, the two of you should be aware of what you should finding in a partner, indeed styles ture of information wear purchase surpassed. however, must you make someone you care about you interested in, The best reaction you can have is study these kind of people smarter face to face.

Leave A Reply

Your email address will not be published.