Latest portfolio move differentiates Trace3 in data strategy consulting
Technology services firm Trace3 announced the acquisition of a strategic portfolio enhancement, Tail Wind Informatics. Tail Wind is a highly regarded Midwest firm in the data and analytics consulting space. The company will join Trace3’s growing Data & Analytics business to bolster client services and offerings critical to gaining competitive advantage in data-driven economy.
According to CEO Rich Fennessy, Trace3 continues to position itself at the forefront of the AI consulting landscape, which hinges on expertise in all things data. That includes data strategy, data architecture, data platforming, data analytics, machine learning, and automation.
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“With the addition of Tail Wind, we are doubling down on our belief that data and data strategy are key to delivering transformative business value for our clients,” said Fennessy. “To optimize for AI, our clients must first harness their data. Then, empowered by data-driven decision-making, AI and automation can create new opportunities for business growth and competitive advantage.”
“Trace3 sees the world very similarly to us from a data perspective,” said Cory Nelson, Tail Wind President and Founder. “That, and a strong focus on client service backed by a healthy team culture, made the decision to be a part of Trace3 feel very natural. The Tail Wind team is excited about the new capabilities we can now bring to market, and we are eager to work with our new Trace3 colleagues to deliver a full stack of data-centric solutions for our clients.”
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“Tail Wind is the right partner at the right time for Trace3,” said Asher Lohman, Vice President of Trace3’s Data & Analytics business unit. The decision to acquire Tail Wind was driven by several shared traits, as both companies provide:
- Services-oriented consultancy, with a healthy client retention rate
- Client base across all verticals, especially Manufacturing, Insurance, and Healthcare
- High-caliber and high-tenured staff with data-oriented certifications
- Leading Microsoft and Snowflake partner status
- Best-practice consulting engagement processes and intellectual property
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Over the coming weeks, Trace3’s Integration Management Office will build out plans for a smooth transition for Tail Wind teammates and clients.
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