Uniphore Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms

Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full report is available here.

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This recognition as a Leader reflects a broader shift in how enterprises think about customer data. The customer data platform is evolving into a decisioning and intelligence layer for the enterprise.

We believe this recognition as a Leader reflects a broader shift in how enterprises think about customer data. Our approach reflects the belief that customer data is no longer a standalone marketing asset, it’s a governed, enterprise-wide foundation for real-time decisioning and activation.

Uniphore Marketing AI was purpose-built for complex enterprise environments. Our data warehouse-native, zero-copy architecture allows organizations to activate customer data directly from platforms like Snowflake, Databricks, BigQuery, and Redshift, without any migration required. This approach reduces cost, improves governance, and accelerates time to value by keeping data where it already lives.

With respect to enhancing customer engagement, we believe modern personalization demands speed, precision, and flexibility at scale. That’s why our platform supports real-time segmentation calculated at runtime, enhanced by natural-language, LLM-driven audience creation. In our experience, this gives teams immediate responsiveness without batch lag or added technical complexity.

In our view, the customer data platform is evolving into a decisioning and intelligence layer for the enterprise. That belief is guiding our product investments in agentic identity resolution, unified knowledge layers, and full support for unstructured data, expanding the customer data platform’s role beyond activation to power enterprise-wide intelligence and action.

Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

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