customer data platforms

Customer Data Platforms (CDPs) have been a game changer in delivering new levels of insight into consumer behavior. But with such a range of…

Generative AI has taken the world by storm, with applications like ChatGPT setting a record for being the fastest growing consumer application ever,…

SoftwareReviews, a leading source for insights on the software provider landscape, has published its 2022 Customer Data Platform Data Quadrant, naming…

Pegasystems Inc., the low-code platform provider that builds agility into the world's leading organizations, announced Pega Customer Data Connectors …

SAS is one of just five included vendors identified as a large established player for customer data platforms (CDP) in Forrester's Now Tech: Customer…

Independent research firm names Zeta as one of five CDPs, out of 34 analyzed, in largest market presence and “high functionality” Automation CDP…

It wasn’t too long ago that disseminating information at a scale required access to a printing press and newsstand distribution, a radio mast, or TV…

Customer Data Platforms Cited as Preferred Solution for Data Security, Flexibility, Interoperability and Ease of Integration Treasure Data released…

GDPR is one of the most important data privacy practices of the modern era. It ensures that businesses protect the personal data of citizens in the EU…

Study Provides Marketers in APAC and Middle East Guidance on How to Design a Comprehensive CDP Strategy Epsilon, Adobe and Publicis Groupe…