Verix Joins Veeva’s Technology Partner Program
Addressing Demand for Meaningful Insights to the Field
Verix, a global leader in analytic solutions for Commercial Operations in the Life Sciences industry, announces it has joined the Veeva Technology Partner Program. As a Veeva partner, Verix will integrate into the Veeva CRM, insights and suggestions based on its AI-driven analytical engine, to satisfy a growing need for focused, relevant insights at the field.
Pharmaceutical sales representatives are constantly looking to improve their pitch to prescribers. By integrating Verix’s innovative solution into their Veeva CRM they will be able to easily pinpoint significant issues and get recommendations for optimal courses of action to remedy problematic situations and take advantage of business opportunities.
Verix’s insights derive from comprehensive analyses of business situations, using machine-learning algorithms and based on the integration of a wide array of influences, both internal such as sales, market access, brand promotion, and formulary status, and external, such as the market, competition, and regulations.
“We are pleased to join the Veeva Technology Partner Program to deliver enhanced value to our joint customers,” said Doron Aspitz, Verix’s President and CEO. “The integrated solution will provide sales reps with a broad, enriched view of affairs that will greatly boost their performance.”