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UrVenue Appoints Deron Pearson CEO to Drive Growth as Company Invests Heavily in People, Product and Technology

First Priority Is to Launch Uv Enterprise in 2021, Offering a Comprehensive Approach to Commerce Solutions for Hospitality Companies

Leading hospitality technology company, UrVenue, a platform that powers commerce, enhances the guest experience and monetizes a resort’s real estate, announced the appointment of Deron Pearson as Chief Executive Officer. Pearson, in partnership with Cedric Ancellin, Founder and Chief Technology Officer, will focus on revolutionizing the hospitality industry through the advancement of UrVenue’s core booking and venue management technology.

“We’re excited for Deron to lead UrVenue into the future, given his strong command of our business and proven ability to drive results,” said Ancellin. “We are on a growth trajectory at UrVenue with a focus on new products and development. We’re poised to continue building on our strong momentum and UrVenue’s next phase of market leadership.”

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Offering a Comprehensive Approach to Commerce Solutions for Hospitality Companies

Pearson, who was previously the co-founder and CEO of technology services company NEXUS IS Inc., will head UrVenue’s business growth strategy and oversee all aspects of sales, marketing, operations and finance.

“I’m eager to lead UrVenue into the future and helm a company that has been so successful in giving the hospitality industry tangible results in raising revenue,” said Deron Pearson. “Our new products will help pave the way for the resort and hospitality industries to rebound stronger than ever.”

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Joining Pearson to help facilitate further growth is Jonathon Taylor, the new VP of sales and Business Development at UrVenue. Taylor joins UrVenue with more than 20 years of experience in technology sales and business development.

UrVenue continues to offer the hospitality industry technologically advanced booking platforms that monetizes resort real estate by leveraging non-room inventory across all customer touchpoints in the booking and in-stay journey. This includes nightclubs, day clubs, restaurants, lounges, resort pools and beaches, sportsbooks, spas, special events, small group meeting rooms, recreation services, bundled experiences and more. The next chapter for UrVenue, UV Enterprise, set to launch in early 2021, will power hospitality commerce with solutions that will overcome long standing hospitality industry struggles. Further details will be announced in the coming months. 

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