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CITCON and Cegid Team Up to Launch Integrated Chinese QR Mobile Payment Solution

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Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process

CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile payments Alipay, WeChat Pay and UnionPay QR, empowering luxury and fashion retail brands to streamline their in-store payment process and grow top-line revenue from global mobile wallet users.

The Cegid-CITCON CPOS Connector can be used on Cegid’s integrated store and omnichannel retail management solution Cegid Retail Y2 including Cegid Retail’s mPOS. Deployed in 75 countries and available in more than 25 languages, the software is designed to manage all aspects of the retail business, from head office through to store: omnichannel management, stock management, POS, Mobile POS, promotions and loyalty, CRM and clienteling, and business intelligence.

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The partnership presents a huge opportunity for both companies. The global mobile payment industry is booming, with the market size projected at $2.1 trillion by 2023. Among all segments, Retail hold a dominant position and will continue to lead in mobile payment adoption. With the simplicity of integration, Alipay, WeChat Pay and UnionPay QR code payment will be immediately available to merchants without heavy IT development involved, to engage over one billion Chinese consumers who are already active users of Chinese mobile payments and the largest luxury shoppers.

“We are excited about our new partnership with CITCON,” said Nathalie Echinard, Head of Retail for Cegid “The growth of the QR-based mobile payments points to the imperative for merchants to develop and continually refresh sound payments strategies in order to remain competitive in a market being reshaped by technology, new competition, and customer demands.”

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Trusted by thousands of luxury and fashion brands and retailers, CITCON’s omnichannel payments and marketing solution makes it easy for merchants to acquire and engage global luxury and fashion shoppers and provide them a seamless shopping experience online, through a mobile app or at physical storefronts.

“Discerning consumers are looking for unparalleled service that makes them feel rewarded, recognized, and inspired no matter where they are in the world,” said Wei Jiang, COO and President of CITCON. “We pride ourselves on providing an easy-to-integrate solution to merchants and help them connect with millions of consumers worldwide and drive business growth.”

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