Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Cybba Announces Launch of New Data Platform Powered by AWS

The platform has been successfully integrated into its proprietary marketing and advertising technology stack to increase data performance at scale.

Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated into its proprietary marketing and advertising technology stack to increase data performance at scale.

Recommended AI News: Coronavirus – Africa: One Year of COVID-19: Vaccines Bring Hope, but Africa Must Be Included

This past year, Cybba saw an increase in real-time consumer engagements across e-commerce sectors including Retail, Education, and Financial Services, creating a need for more robust and scalable data processing. Cybba has now successfully migrated its own technology stack to AWS, using AWS’s advanced machine learning capabilities to enhance online consumer engagements during the decision-making and purchasing phases of online shopping. This has led to an increase in sales for Cybba’s e-commerce customers.

Recommended AI News: IQVIA’s Orchestrated Customer Engagement (OCE) Solution Adopted in Nearly 90 Countries

“Running on AWS significantly elevates Cybba’s position in the market as a consumer data company.” says Stephen Polinsky, President of Cybba. “Our major investment in enhanced data processing and analysis is able to drive billions of unique, real-time consumer engagements for our customers, resulting in even more online sales.”

Cybba provides a unique approach to increasing e-commerce sales by combining advertising and marketing technology into one consumer engagement. The new data lake on AWS ensures faster and better outcomes for customers, with increased data security and scalability for the long-term, while maintaining compliance with GDPR, CCPA, and all major data privacy and protection laws.

Recommended AI News: BitPay Card Adds Support for Apple Pay

Leave A Reply

Your email address will not be published.