Mercedes-Benz USA Launches New Mercedes-EQ Experience Training Program

Designed to empower dealership and corporate employees to lead the charge for electrification and to be advocates for the brand.

Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, an immersive training program for dealership and corporate employees to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles. The program is hosted in Alabama and will provide a three-day training session designed to energize, educate, and electrify Mercedes-Benz team members nationwide.

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Mercedes-Benz aims to be a leader in both electric driving and vehicle software. To facilitate this development, the Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the U.S., this program will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments, and will further build enthusiasm about brand values and culture throughout the network.

“The Mercedes EQ experience is a fully immersive learning event designed to leave participants not only energized about our brand’s electric future, but also confident explaining the benefits and technology to our EV customers – both present and future,” said Lisa Rosenfeld, General Manager of Mercedes-Benz Academy, MBUSA. “We are thrilled to invite our teammates to Alabama as we embark on an all-new, all electric learning experience.”

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To reinforce the knowledge gained, participants will engage in three days of training with frequent gamified learning checks including team-based competitions, further igniting brand passion among team members who will become multipliers of the electrified luxury experience. At the conclusion of the program, dealership employees should feel inspired around Mercedes-EQ so that EV operations, sales, and efforts toward sustainability are as natural as refueling a car.

“Our mission for the Mercedes-EQ Experience is to energize each and every team member about our new products and technology and immerse them in our future of electrification and digitization,” said Dianna du Preez, Vice President of Customer Services, MBUSA. “We hope everyone leaves as inspired and excited about our future as we are.”

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