Amplero Expands its Artificial Intelligence Marketing Platform
The company also added a broader set of push-pull connectors and a revamped UX designed to better align with the workflows and objectives of today’s modern marketer
Amplero, a customer lifetime value management platform, expanded its Artificial Intelligence Marketing (AIM) platform with the machine-learned insights module to identify and push proactive insights about campaigns, customers, and KPI’s to marketers.
These new insights notify marketers of unexpected shifts in customer behavior, the future course of creative development, and continuous monitoring of campaign efficacy. The machine-learned insights are a natural byproduct of its AIM platform. It leverages automated machine learning (Auto-ML) and multi-armed bandit experimentation (MAB) to test and constantly optimize thousands of marketing versions for maximizing top-line revenue and customer retention.
Amplero also added standard frameworks for easy integration into any push/pull marketing channel. This allows passing intelligent marketing decisions to downstream tools such as the Salesforce Marketing Cloud telling them which email to send or returning such decisions to determine which offer to serve when called via pull channels such as Pega Systems’ call center tools. Amplero has also revamped their UX design to better align with the workflows and objectives of the modern marketer.
Andrew Toner, the CTO, Amplero, commented, “While Amplero continues to lead the way in auto-machine learning, it is also important that we continue to invest in features that save marketers time and energy in performing their increasingly challenging jobs.”
Amplero started operations just a year back in April 2016. Over the past year, it’s AIM platform has been widely adopted by some of the world’s largest brands.
Olly Downs, the CEO, Amplero, explained, “Amplero’s AIM platform adaptively tests and executes marketing interactions at the Nano-level, often evaluating more than 2100 permutations for a given marketing program. Because of this, the AI is learning which pieces of the campaign works for a unique individual at an unprecedented rate.” He further said, “When you think about the fact that the length of the universe in seconds is 244, Amplero generates a depth of learning that is far beyond what is humanly possible.”
Another important development at Amplero happened early this year with the addition of its Influencer Optimization capability. Powered by machine learning, the capability is offered as part of its Intelligence Platform.