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Priceline Charts Businesswide Generative AI Deployments with Google Cloud

Priceline, and Google Cloud announced that Priceline plans to deploy Google Cloud’s generative AI technologies across both customer-facing and internal parts of its business. Customers will soon be able to engage with a new, generative AI-powered chatbot and will also begin to see more personalized offerings when searching for hotels worldwide. In addition, Priceline employees will benefit from increased and easier access to internal information, and realize productivity gains by using AI to automate some of their time-intensive coding and content generation tasks.

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Priceline’s initial Google Cloud generative AI deployments will begin rolling out this summer and include:

  • Full-scale travel assistant chatbot to provide customers with a conversational experience in answering any and all questions about trip planning, and the ability to book a trip directly within the chat experience.
  • New, AI-powered personalized hotel booking experience to help customers find preferred hotels by proximity to local attractions, restaurants and activities.
  • Generative AI-powered marketing platform to enable Priceline teams to automatically generate marketing copy and imagery for customers across all company channels.
  • Enhanced developer productivity, automation, and internal database mining tools to be expanded with new internal information search capabilities and software production capabilities.

As demand for travel returns to near pre-pandemic levels in a hyper-competitive industry, Priceline has taken a first-mover approach of using new technologies to differentiate itself — a philosophy grounded in the company’s history and culture. Priceline has specifically tapped into Google Cloud’s generative AI products to create more personalized offerings and  seamless booking experiences for its customers, as well as deploying new workplace tools that drive productivity and enable employees to focus on the most meaningful and high-impact work.

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“Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business. We believe it’s not just about having the latest technology; it’s also about practically targeting innovation to the right challenges and opportunities,” said Marty Brodbeck, Chief Technology Officer, Priceline. “With Google Cloud as our AI innovation partner, we’re doubling down on our commitment to delivering the fastest, most seamless and informative booking experience for our customers, from personalized planning and travel inspiration to customer service.”

“Generative AI holds tremendous potential for the travel industry, and Priceline is at the forefront of bringing its benefits to both customers and employees,” said Thomas Kurian, CEO of Google Cloud. “Together, we’re focused on being bold in our AI innovation and responsible in how this new technology will be deployed.”

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