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Park & Battery Partners with to Enhance Agency Strategic Process and Organizational Performance

Park & Battery formalized a strategic partnership with in which the agency will leverage the breakthrough conversational analytics technology to support both our internal communications and learning and development initiatives, as well as to powerfully enhance its qualitative research capabilities. P&B will also strategically consult on the brand and product. uses cutting-edge AI and natural language processing (NLP) technologies to analyze conversations in any audio or video recording, revealing insights into group and individual dynamics for any group discussion – meetings, classes, and more. The platform surfaces key insights into the interactions, topics, speech patterns, language choices, behaviors, and participation levels of everyone involved, raising awareness of habits, strengths, weaknesses, and potential biases. And it recommends additional training and content related to areas for improvement.

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“High performance in hybrid work requires new tools and techniques. When we were presented with the platform, we were blown away by the possibilities for our clients and our people – across the country and around the world,” said Michael Ruby, Park & Battery’s President and Chief Creative Officer.

Ruby added: “We’re also using the platform to generate insights on key trends, team cohesion, and messaging insights within qualitative research for our clients. From customer and stakeholder interviews to focus groups and team workshops to reviewing pre-recorded webinars and videos, gives us a powerful new way to accelerate discovery and reporting, validate strategic assumptions, and surface other insights that may have otherwise eluded us.”

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“We’re using incredibly powerful tools that we hope will usher in a new era of civility, service, and culture in business,” stated Jason Brooks, CEO, and co-founder of “We want to bring out the best in human culture, helping people transcend time zones and languages. That’s something that we’re really excited about.”

“Working with like-minded, big-hearted people is core to our philosophy at Park & Battery,” commented Park & Battery’s Michael Ruby. “We couldn’t be prouder to be teamed up with as we grow our organizations and capabilities together.

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