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Walnut Innovates Product Demo Space with OpenAI Integrations

Walnut Innovates Product Demo Space with OpenAI Integrations
Source: Walnut

The world has been abuzz recently with news of large leaps forward in the artificial intelligence space. This all started around a year ago, when DALL-E 2 allowed people to rapidly generate realistic images and art from written prompt descriptions. Since then, OpenAI has been busy with other artificial intelligence models, recently launching Chat GTP 3 and 4.

These innovations have sent waves across all industries, with the potential of these AI tools allowing fields to begin to automate processes and streamline workflows. Instead of running away from these tools, many companies around the world are incorporating AI into their daily operations.

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Walnut, a market leader in B2B product demonstrations, has recently launched a new product that’s directly driven by OpenAI. Walnut Ace is now active, allowing marketing and sales managers to get even more from their product demos. Let’s explore exactly how this product came to be and how it’s set to further innovate the B2B product demo space.

What is Walnut?

Walnut is a personalized product demonstration suite that allows managers to rapidly clone their products and send out unique demos to clients. Focusing on effective personalization, these demos have become the industry standard for high-conversion demo systems. As a no-code product, Walnut allows absolutely anyone to get started with impactful product demos.

Instead of hoping that all your demos go right, Walnut makes sure that things keep flowing smoothly. Walnut offers direct integration into a number of leading business tools, including HubSpot, Salesforce, GMail, Highspot, and Slack.

Most recently, Walnut has added OpenAI to its roster of integrations, using this new technology to launch a whole new product – Walnut Ace.

What is Walnut Ace?

Walnut Ace streamlines the process of creating product demos, allowing business managers to script demo pitches in seconds. Instead of having to write copy for themselves, OpenAI uses Natural Language Processing (NLP) to assist with their content creation.

While Walnut was already a smooth tool, the addition of OpenAI innovates the product even further. With Ace, sales reps can juggle more clients at the same time, using AI to draft product stories, write emails, and answer any questions on the fly…

Walnut Ace allows teams to craft demo pitches in seconds, helping to enrich current demos and craft unique answers to any questions that a prospect may have.

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Walnut’s latest product, Walnut Ace, is the perfect example of a successful tool adopting AI advances and putting them to work in an effective way.  Walnut has incorporated OpenAI technology into the heart of its product, revolutionizing its offering and boosting its potential.

What Are the Implications for the B2B Industry?

The B2B industry is currently filled to the brim with SaaS products, services, and platforms. There is truly an answer to absolutely every problem, and often more than just one. The additional competition in this space has meant that product demonstrations are now more important than ever before in capturing the attention of potential clients.

In fact, the most common Call-To-Action that you’ll find on a SaaS platform’s website is ‘Book a Demo’. This will usually lead prospects to book a meeting time with a salesperson who will then explain the benefits of their product. Walnut Ace’s use of AI will help streamline the process of creating and distributing demos to B2B customers.

Over time, as more people start to utilize this option, we’re likely to see a number of benefits and changes within the B2B industry as a whole:

  • Faster Personalization – At this point in the game, we all know that personalization is one of the most effective strategies available to us, with nearly 80% of customers expecting personalization at all times. The only difficulty with delivering personalization is that as a marketing campaign or demo becomes more specific, it applies to fewer people. Of course, this then creates a budgetary problem. However, by introducing AI tools, B2B brands can create personalized experiences rapidly, forging unique product demos that tap into the heart of what a specific customer is looking for.
  • Acting Upon Insights – With Walnut’s data-driven suite, sellers can see exactly where views and engagement with their product demos begin to wane. Now, with OpenAI, they can quickly create several versions of a demo and continually refine it. Not only does this lead to better conversion rates, but it also helps to provide a more satisfying experience for users.
  • Increase Potential Outreach – As OpenAI becomes a core part of the B2B product demo industry through Walnut, the potential to scale outreach operations has suddenly materialized. With AI, faster production means that businesses can reach out to more leads, rapidly scaling the outreach process while keeping the cost of acquisition low.

The B2B product demo industry is entering a new era, one that’s autonomous, streamlined, and perfectly crafted for user satisfaction. Walnut Ace has embraced AI technology and is using it to push their offering further than ever before.

Final Thoughts

OpenAI has made a huge splash in industries around the world. Walnut Ace is the latest example of a successful company incorporating AI technologies to further streamline its potential. The combination of OpenAI and Walnut’s technologies in Ace will provide B2B managers with a much more effective product demo base of operations.

Walnut Ace is an exciting technology that shows us the very best of artificial intelligence. As we progress further into this age of AI, we’re likely to see companies around the globe follow in Walnut’s footsteps and seek better ways to put this technology to use.

[To share your insights with us, please write to sghosh@martechseries.com]

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