Why Brands are Relying on ChatGPT to Create Engaging Content for Email Newsletters
Email newsletters are a staple in any modern digital marketing toolkit. Without doubt, email newsletters remain a marketer’s go-to content distribution channel. One out of three marketer builds relationship by sending at least one weekly newsletter; while 26% send multiple email newsletters in a month. With AI and automation coming to full force in marketing, email newsletters have witnessed a 360-degree change. There is a whole Pandora’s Box filled with new communication channels to reach customers and build personalized experiences. From video and social media campaigns to live webinars and personalized messages, brands are enthusiastically walking the extra mile to know their target audience better and keep them informed.
But despite all the innovations and advancements, email newsletters remain the most effective communication method. They are conventional, cost-effective, persuasive, and valuable.
According to Statista, global email users are expected to reach 4.3 billion in 2022. In 2025, this number is projected to increase to 4.6 billion, accounting for over fifty percent of the projected global population.
Did you know that as many as 69 percent of marketers distribute their content using email marketing? This places email in third place for content delivery, only behind a company’s website and blog, which had respective usage rates of 90% and 78%.
But, despite email newsletters being an effective communication channel, sometimes, the message tends to get lost given the number of subscriptions everyone has. In the whole flood of email communication, standing out can be difficult. But take a pause and let the rest be handled by ChatGPT.
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Knowing your Audience
This is how brands should start – knowing their audience. As simple as this may sound, this can be quite a tough nut to crack.
Just knowing your audience’s likes and dislikes will not help. Brands must know their customers in and out. From what they care about to their pain points and what’s the ideal content may interest them, brands need to know everything. This information is crucial to establish the content of your newsletter and increase click-through rates.
To get a better idea, brands can begin by skimming through the consumer data like location, and previous interactions with your brand, and demographics.
Brands can use different tools to segment the audience and then accordingly send their content. Surveys are another great way to directly connect with the audience and know what they’d like to see in the newsletters.
To understand the interest of the audience, brands should follow a simple mantra – listen to their feedback and work on it.
The clearer you are about your audience, the easier it will be for ChatGPT to generate content accordingly. Before you read on, it’s important to acknowledge and remember that ChatGPT is just a tool and cannot replace human writers.
Why A Human-Like Voice Does The Magic
This is as simple as it sounds. To establish an organic connection with the audience, a human-like tone always does the magic.
Customers like interactions and they prefer a tone that is conversational and effortless and feels real. ChatGPT makes this a cakewalk for brands. Ever since its launch, if there’s one thing ChatGPT is loved for then it its exceptional ability to write like a human. Use this feature to your advantage. Let ChatGPT create content which is more organic and relatable.
Avoid using jargon and technical terms, it just confuses the audience, instead use simple, easy-to-interpret language.
Including your personality and writing style in your writing is another approach to do this. Use comedy, and humor from personal experience, and let your audience know you.
Taking the Conversation to the Next Level
Conversational language is more about using colloquial language, contractions, and sentence constructions that have the hues of a real-life conversation. Brands can establish a sense of familiarity and warmth with their audience by using conversational language.
A conversational tone in the newsletter has the power to make your email newsletter seem more conversational and less official. This can enhance engagement and increase the likelihood that your readers will t**********.
Utilizing conversational components like questions, directives, and exclamations is another approach to accomplish this. To achieve this, you can train ChatGPT on conversational data that can help to improve the naturalness of your language.
A Subject Line That Holds the Attention
Let’s enlighten you with some interesting facts here.
Did you know that on average, an individual receives close to 120 emails every day?
And, if one really has to make a mark, a strong, CTR-rich subject line is the only answer. According to some research, around 47% of email readers read the subject line before deciding whether they wish to open the message or not. The rule of thumb is if the subject line doesn’t build enough curiosity, the audience will instantly discard the email or maybe even report it as spam.
Fortunately, ChatGPT can come up with intriguing subject lines that are pertinent to the email’s content.
Personalized Content Always Saves the Day
Cont personalization can be defined as the art of tailoring your brand’s message according to the taste of the audience. Personalization is the key to making your newsletter more relevant and interesting to the readers. This can directly impact the click-through rates. There are different ways to personalize and make your readers feel special.
The most basic way is to address the readers by his/her first name and another strategy is to divide your audience into groups based on their demographics, interests, or behaviors and then deliver each group-specific material. Feed ChatGPT with details like the reader’s name, location, etc., to write customized emails and create tailored content. It’s a fact that if personalization is done correctly, brands can enjoy a deeper and more meaningful bond with their users.
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