Apollo.io Launches its Self-Service Platform, Empowering Businesses and Opening Up Data-Backed Intelligence

Apollo’s Intuitive Platform Is Built on Outstanding Data with the Ability to Integrate Seamlessly with Salesforce, HubSpot and Others

Apollo announces its self-service platform, empowering businesses with intelligent sales and marketing. Apollo combines its database and workflows with tools for finding verified emails and direct dials as well as integrations that make existing tools like Salesforce and others even more potent. The company’s approach is to combine all contact, account, activity, and engagement information to change the way teams interact with data and realize their market potential.

Apollo’s new platform allows businesses to experiment with its self-service version with a single click. Businesses can use 50 data credits per month offered in a free plan to get to know the suite of products offered by Apollo’s platform, including its database, intelligent filters, email automation tools, integrations and more.

“We’re very proud of the robust functionality of our data, its API, workflows, integrations, automations, and more,” said CEO Jim Benton. “Apollo’s platform makes it possible for businesses of all sizes to build outbound from scratch and ultimately, to be more predictable in how they grow. We believe Apollo’s platform is the best option out there for quality data with products that make that data more actionable, no matter how you work.”

Apollo’s platform gives businesses the power to set up end-to-end workflows powered by intelligent solutions from every stage of prospecting, marketing, sales, and even relationship management. Apollo integrates with CRMs like Salesforce and Hubspot as well as LinkedIn and email apps like Outlook and Gmail. Apollo also offers a marketing engine that enables an even more nuanced intelligent sales relationship journey.

Said JP Bertram, VP of Marketing at RolePoint, “With the direct dials provided by Apollo, we doubled our connect rates and booked 4 times as many opportunities, compared to other direct dial providers.”

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Apollo stands enterprise ready at its self-service launch. Having gone through the most stringent global audits, the team is proud to be ISO27001 and SOC 2 compliant. Teams new to Apollo, or even to go-to-market strategy, can now use its dynamic Help Center offering on-demand training and sales best practices, empowering businesses to spare no time leveraging Apollo to make sales processes more intelligent and to maximize revenue potential.

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