Leading social commerce platform Teespring is today revealing that it has attracted some of the world’s top creators with the launch of Branded Stores. The latest product release allows creators to have a fully branded customer experience whilst using all of Teespring’s end-to-end fulfilment services. This fully customizable product allows a 360 shopping experience from URL, storefront, listing page, checkout and custom packaging enabling a full commerce solution to creators with their brand front and centre.
At the core of Teespring’s strategy is the development of game-changing product partnerships with the world’s leading social platforms. Today, Teespring is announcing that they have partnered with Instagram to offer a new shopping feature that up until now has only been available to 26 exclusive brands (including Prada, Nike & Zara). Teespring is the first partner to enable this for individual content creators.
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Instagram Checkout will be offered to top Teespring creators using Branded Stores, helping these creators build hype around ‘drops’ whilst harnessing the customer’s readiness to purchase from their favourite creators without having to leave the Instagram app.
This latest integration comes in addition to the YouTube merch shelf, Twitch Merch extension and subscriber-only merchandise feature, all pioneered by Teespring as industry firsts.
Chris Lamontagne, Teespring CEO says, “Breaking down the barriers between content and commerce has allowed us to build deep integrations with great partners. Branded stores with Instagram integration has huge promise to create unique commerce moments for the world’s top creators”.In the first few weeks of rolling out the product, Teespring has seen a huge influx of top creators added to its already robust roster of over 180,000 creators worldwide. Actor and singer-songwriter Jared Leto & Thirty Seconds to Mars are some of the first top creators to use Instagram Checkout in their most recent collaboration that drops November 1st.
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Branded Stores and IG Checkout are totally free to use and are currently being rolled out through invite-only scheme (soon to be rolled out wider) with Teespring’s in-house Design Studio assisting through creative consultation and support through product line development and marketing.
CEO, Chris Lamontagne comments “For the past seven years we have built an incredibly robust end-to-end commerce infrastructure, we are continuing to adapt and evolve our product to what we believe, today, is a market-leading proposition. Providing the most simple yet powerful commerce tool in the space”
Earlier this year, Teespring announced profitable status and is on track to hit $1 billion in lifetime sales this year, spearheaded by its successful ‘growth by partnerships’ strategy. With the acquisition of top creators and addition Branded Stores & IG sets the business to accelerate for the rest of 2019 and into 2020 as market leaders in creator commerce.
Teesprings newest Board member and former Snap VP, Nick Bell, also commented on the news, “The culmination of the newest capabilities alongside what the Teespring team have built over the past few years really positions this business as the number one destination for any content creator wanting to build their commerce business, we are incredibly excited by this next evolution for the business.”
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