Brightcove Video Technology Boosts Internal and External Communications for Afcons
Afcons leveraged Brightcove Video Cloud to distribute short-form videos highlighting key infrastructure projects to internal and external stakeholders
Brightcove Inc., the world’s leading video technology platform, announced that Afcons (a division of the Shapoorji Pallonji Group), is using Brightcove’s video platform to enhance communications with employees and customers through short-form videos that highlight the company’s key projects. Afcons is one of India’s fastest growing infrastructure construction companies with a large presence in Africa, Asia, and the Middle East.
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Recognizing the need to boost awareness and tell a more engaging story, Afcons is using Brightcove’s video technology to showcase its infrastructure projects in a more visually appealing and secure way. Afcons is also leveraging video to enhance internal communications amongst employees, and actively using it for business development on its website.
Afcons chose Brightcove for its best-in-class video player, which offers superior playback experiences, an easy-to-use platform, and around-the-clock local support from a team based in India. Brightcove’s video technology provides Afcons with a seamless communications solution, as well as customization capabilities for most of its digital experiences.
“Brightcove has the best video technology in the market, and their platform includes all the capabilities needed to implement video into our business,” said Bivabasu Kumar, Head of Corporate Communications, Afcons. “The Brightcove platform is feature-rich and easy to use, and their local support team in India helped us create a thorough and effective video strategy. Their unique security features also ensure that our videos are safe and protected from online threats. As we continue to excel in making our infrastructure projects come to life through video, we’re excited to have Brightcove on board.”
“Video is the most powerful way to communicate to internal and external audiences, and we are excited to see Afcons continue to innovate and build more video into their communication strategies,” said Vinit Mehta, India Sales Director, Brightcove. “We pride ourselves on delivering best-in-class video technology to our customers, while also striving to provide accessible and insightful customer service so that businesses feel supported in their video endeavors. We’re thrilled to be the video platform of choice for Afcons, and can’t wait to see their brand come to life with video.”
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