Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets
Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers
To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform.
“With the tremendous growth in the use of data, there isn’t always a transparent or simplified way to tap into the wealth of customer data available to many brands and marketers,” said Nick Jordan, founder, and CEO of Narrative. “This partnership between Narrative and TransUnion will give marketers access to a robust and accurate data set to help create authentic consumer experiences that will drive better outcomes for their marketing investment.”
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TransUnion’s validated attributes and audiences serve up a precise and comprehensive view of consumers over time with consistent and reliable data – spanning categories such as automotive, business, consumer finance, demographic, homeownership and property, and more – to enable data buyers to deliver more targeted and personalized customer engagement.
“If you want to be relevant to consumers, you need to talk with them on their terms and stay connected across multiple channels,” said Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion. “With our partnership with Narrative, marketers can access data that will help them deepen their view of consumers and develop more precise micro-segmentation, resulting in improved use of their marketing dollars.”
Narrative’s streaming data platform enables TransUnion to easily distribute its data to data buyers, automating the operational workflow for data buyers to enrich their assets.