Brinc x Rho Impact Join Forces to Help Startups Quantify the Emissions Reduction Potential of their Technologies

Brinc, a global venture accelerator committed to creating a more sustainable, equitable and inclusive future; and Rho Impact, an ESG advisory and software company with roots d***** back to 2012, have commenced a strategic alliance to help selected Brinc startups quantify their potential climate impact and influence on global emissions levels.

Rho Impact will lead a workshop for Brinc’s climate tech and food tech startups covering essentials of impact measurement methodologies. In particular, Rho’s team of experts will provide a review of their tool, CRANE (carbon reduction assessment for new enterprises), and support startups on preparing custom technology modules as needed.

Recommended AI: AI in Retail: Israeli Startup Hexa is Enabling Shoppers to View Products in 360 Degrees & Try Them Virtually

The European Union’s recent regulations around impact assessment represent one example of a growing trend of stricter criteria for impact reporting by VC investors. Despite uncertainties inherent to the process, startups who can clearly identify and quantify their potential for GHG emissions reduction at scale have a storytelling advantage when fundraising.

There is an inherent challenge for startups compared to public companies due to assessment being more forward-looking. Nevertheless, it’s critical that startups understand how significant their climate impact can be if wildly successful and set appropriate benchmarks as compared to alternatives.

Manav Gupta, CEO and Founder of Brinc, said “If a company can properly frame the goals they are working towards, they are more likely to achieve them. Furthermore, successful startups will eventually become public companies subject to clear GHG accounting and reporting standards and need to be able to track their operations internally and validate the output with external auditors. We believe in introducing these guidelines and relevant tools early to set companies and teams on the right track for long-term financial security, and to maximize their carbon reduction potential.”

Recommended AI: Google Cloud Announces Biggest-ever Upgrade to Vertex AI

Noah Miller, Founder and Head of Advisory Services, at Rho Impact said “Any startup that can quantify the impact they’ll have on customer outcomes and society at large will have a competitive advantage in the marketplace, as both investors and customers alike are seeking greater sophistication, granularity, and auditability for both their impact narrative and numbers.”

Startups involved in Brinc’s 12-week Climate Tech accelerator program – which will run for the first time in spring 2023 – will also receive investment of US$150,000, one-on-one tailored support from a global community of mentors, and networking opportunities with potential follow-on investors and corporates.

Recommended AI: Is Customer Experience Strategy Making or Breaking Your ‘Shopping Festival’ Sales?

[To share your insights with us, please write to sghosh@martechseries.com]