Digital Locations Acquires EllisLab – Creator of ExpressionEngine
Award Winning Content Management System to Serve as the Foundation for the Company’s New Direction and Strategy of Using Artificial Intelligence to Create Personalized Digital Content
Digital Locations, Inc., developer of an artificial intelligence platform for personalized digital content, announced the execution of a definitive agreement under which the Company has acquired 100% of the issued and outstanding common stock of EllisLab, Inc., the creator of the popular content management system (“CMS”) ExpressionEngine.
Under continuous development for the past 15 years, ExpressionEngine is one of the most trusted, mature and feature-rich content management systems on the market today. ExpressionEngine has been used to power presidential campaign websites, such as Barack Obama in 2008 and Donald Trump in 2016, as well as websites from global companies such as Starbucks, Toyota, Disney and Nike.
Recently, EllisLab transformed ExpressionEngine into a free and open source software platform (FOSS), following in the footsteps of RedHat Linux, WordPress and other successful open source platforms. Management believes that doing so will increase the user base of ExpressionEngine and service revenue opportunities for EllisLab. From this community of users, the Company intends to collaborate, distill and develop its AI-based content personalization products and services.
Bill Beifuss, President of Digital Locations, commented, “After two years of actively pursuing an acquisition strategy in the information technology space, we are excited to have finally completed our first acquisition. Open source is a proven strategy and ExpressionEngine is a proven CMS. We look forward to working with the EllisLab team to capitalize on the next phase of growth in the content management market.”
Rick Ellis, Founder of EllisLab, added, “Although we’ve achieved significant market share in the commercial space and built a very loyal user base, the open-source market today is simply too big to ignore. We are extremely excited at the potential of using open source to drive growth for EllisLab and its partners, open doors to global markets previously unavailable to us and serve as a platform to deliver cutting-edge technology such as AI-based content personalization. We are excited to join Digital Locations and gain access to the resources needed to help fuel our future growth.”