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Former CEO of Volkswagen Group of America Joins Digital Motors


Hinrich J. Woebcken Assumes Senior Advisor Role on Value Proposition and Automotive OEM Relationships

Digital Motors, an innovation leader in automotive retail and financial technology, has teamed up with Hinrich J. Woebcken, former President and CEO of Volkswagen Group of America, Inc. “In our quest to transform automotive retailing, we partner with the best in the business,” stated Andy Hinrichs, CEO of Digital Motors. “With his extensive experience and deep industry insights, Hinrich strengthens our ability to create value for car dealerships and their customers who want to increasingly transact online.”

Digital Motors is an exceptional auto tech company!

Digital Motors operates a proprietary digital retailing platform that enables dealers to provide a revolutionary car-buying experience. With its emphasis on providing penny-perfect, transactable lease and finance payments, the Digital Motors platform powers a consistent user experience online and offline – allowing customers to seamlessly transition between a dealership’s online store and their brick & mortar presence.

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“Digital Motors is an exceptional auto tech company and I’m excited to be part of this team of digital game changers,” exclaimed Woebcken. “This flexible digital retailing solution lets car dealers easily expand their physical stores into the digital world, driving efficiency, increasing conversion, and improving customer satisfaction.”

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Woebcken is a board member, investor and advisor to companies in the automotive and related tech industries. He also advises private equity funds on large M&A transactions. Most recently, Woebcken was President and CEO of Volkswagen Group of America, Inc., which included a family of worldwide brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, and Electrify America, as well as VW Credit, Inc. in the United States. He is credited with bringing the Volkswagen brand back on track for success in the United States, Mexico and Canada. Previously, Woebcken has spent 30 years in the automotive and manufacturing industries, as well as nearly 10 years with BMW in senior executive positions.

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