Native and Programmatic Advertising Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV AIT News Desk Sep 19, 2022 Leading Cross-Media Local Ad Sales Company Will Manage Ad Sales on Behalf of Not-For-Profit Operator in Upper East Tennessee Viamedia, the…
Native and Programmatic Advertising Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers… AIT News Desk Sep 15, 2022 Consumers Are Shopping Earlier; Desire for a Return to Normalcy Fueling Double Digit In-Store Shopping Growth; 1 in 2 Consumers Now Cord-Cutters /…
Native and Programmatic Advertising Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and… AIT News Desk Sep 9, 2022 Big Village, a global advertising, technology, and data company, is announcing the introduction of new features to its Audience Intelligence platform,…
Native and Programmatic Advertising Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming… AIT News Desk Sep 9, 2022 Roku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses…
Native and Programmatic Advertising New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands… AIT Staff Writer Sep 8, 2022 In conjunction with Lumen, TVision set to expand its panel to the United Kingdom TVision, the company measuring every second of TV and CTV viewer…
Native and Programmatic Advertising Bidtellect Offers CTV/OTT Advertising Solutions for Improved Bidding, Targeting and Optimization AIT News Desk Sep 7, 2022 With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a…
Native and Programmatic Advertising Entravision Enters into Strategic Partnership with LATV Networks AIT News Desk Aug 29, 2022 Collaboration will expand sales and marketing opportunities that target the Latino community Entravision, a leading global advertising solutions,…
IoTNews DoubleVerify Fraud Lab Report: CTV Fraudsters Impersonate Smart Refrigerators to Falsify CTV Traffic AIT News Desk Aug 24, 2022 The latest variant of LeoTerra is spoofing IoT devices such as smart refrigerators and smart watches. DoubleVerify a leading software platform for…
Automation Simpli.fi Launches CTV Advertising Solution That Provides 100% Incremental Reach to Linear Buys AIT News Desk Aug 23, 2022 Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced the release of its new capability to exclusively…
Native and Programmatic Advertising New Research Shows Majority of Canadian TV Viewers Are Cordless as Shift to Ad-Supported Streaming… AIT News Desk Aug 22, 2022 48 percent of Canadian viewers are open to seeing ads in streaming television in exchange for lower subscription costs Over 70 percent of Canadians…