Technology Pontiac Intelligence Launches A Connected TV Bidder AIT News Desk Nov 8, 2022 Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at …
Technology My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic… AIT News Desk Nov 1, 2022 The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless…
Technology V12, a Porch Group Company, Partners with Strategus to Expand Media Advertising Solution through… AIT News Desk Oct 27, 2022 V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in…
Native and Programmatic Advertising AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than… AIT News Desk Oct 27, 2022 Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption…
Native and Programmatic Advertising Loop Media Launches Four New Channels Opening New Content Categories for Venues, Viewers and… AIT News Desk Oct 18, 2022 New Channels from Blossom, Wired2Fish TV, Breezy Golf and NEWSnet Loop Media, a leading multichannel streaming platform that provides curated…
Native and Programmatic Advertising Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data AIT News Desk Oct 17, 2022 Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers Yahoo announced an expansion of its partnership…
Native and Programmatic Advertising New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV… AIT News Desk Oct 7, 2022 AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance…
Native and Programmatic Advertising Programmatic Transparency Key to Growing CTV Revenue AIT News Desk Sep 28, 2022 The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals PubMatic , an independent technology…
Native and Programmatic Advertising TripleLift and Zype Partner to Bring In-Show Programmatic Advertising Solution to Connected TV AIT News Desk Sep 27, 2022 New integrated ad experiences yield higher brand awareness, more engagement and fewer disruptions for viewers Zype, the leading video API and…
Native and Programmatic Advertising Back to the First Screen: The Rise of Local Broadcast TV Advertising Brian Thoman Sep 23, 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost…