Technology GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV AIT News Desk Feb 10, 2023 Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis…
Technology Roku and DoorDash Partner to Deliver Delight to Roku Users with Free DashPass and Access to… AIT News Desk Feb 8, 2023 Roku, the #1 TV streaming platform in the US, Canada, and Mexico, and DoorDash, the local commerce platform, announced a multi-year partnership to…
Technology Nearly Half Of All Consumers Likely To Engage With Enhanced CTV Ad Formats AIT News Desk Feb 7, 2023 LG Ad Solutions Study shows that enhanced Connected TV (CTV) ads drive viewer engagement and favorability LG Ad Solutions, a global leader in…
Technology Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion AIT News Desk Feb 5, 2023 VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a…
Technology WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory AIT News Desk Jan 13, 2023 WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, announced the launch of ZingX, the only buy-side…
Technology Ampersand Announces Automation of Addressable TV Functionality for Buyers AIT News Desk Jan 5, 2023 Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand, the audience-first…
Technology SeaChange Launches the Xstream Platform – A Content Monetization Platform Designed to Maximize Ad… AIT News Desk Jan 5, 2023 TV Manufacturers and Content Owners Can Fully Maximize Connected TV Advertising Revenue with the Xstream platform Smart Ad Insertion Tech Launch…
Technology Click Fraud Protection Service Polygraph Reminds Advertisers Not To Rely On IP Address Blocking To… AIT News Desk Dec 27, 2022 Click fraud protection service Polygraph is reminding advertisers not to rely on IP address blocking to prevent fake clicks, as blocking IP addresses…
Technology KAZT Phoenix Selects Comscore for Local TV Measurement Currency AIT News Desk Dec 22, 2022 AZTV7, the only locally owned and operated broadcast station in the Phoenix market, and its family of channels, announced that it has signed an…
Technology MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising… AIT News Desk Dec 16, 2022 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, unveiled its latest mobile SDK, mediation adapters, and proprietary video…