Technology Navigating the Connected TV Ad Landscape Jay Suefuji Jul 17, 2023 The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…
Technology Roku Brings Shopify Checkout to TV Streaming Business Wire Jul 12, 2023 For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply…
Native and Programmatic Advertising Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities PR Newswire Jun 20, 2023 Simpli.fi, the advertising success platform that provides programmatic advertising solutions and workflow software to agencies, brands, and media…
Machine Learning DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers Business Wire Jun 20, 2023 To maximize ROAS and campaign outcomes, DV enters exclusive partnership with Scibids to supercharge attention metrics with customizable AI…
Technology EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns Business Wire Jun 14, 2023 New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20% EDO, the TV outcomes…
Technology DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV PR Newswire Jun 14, 2023 DoubleVerify a leading software platform for digital media measurement, data and analytics, announced a partnership with TVision, a provider of…
Technology Yangaroo and WideOrbit Streamline Traffic Instructions between Advertisers and Broadcasters GlobeNewswire Jun 5, 2023 YANGAROO, a software leader in media asset workflow solutions for the advertising and entertainment industries, and WideOrbit, a leading advertising…
Technology Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK,… Business Wire May 15, 2023 Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV…
Technology StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers Business Wire May 8, 2023 StackAdapt, the leading self-serve programmatic advertising platform, announced a new self-serve, in-platform B2B solution for ABM Targeting and…
Martech AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for… Business Wire May 3, 2023 AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…