Deep Learning Cognitiv’s New Performance CTV Product Uses Deep Learning To Deliver Better Results with… AIT News Desk May 23, 2022 Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance CTV, a new solution that combines…
Native and Programmatic Advertising Viamedia Innovates Parity ADS Platform for Simultaneous Linear and CTV Advertising AIT News Desk May 20, 2022 Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. The…
Native and Programmatic Advertising CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes Group AIT News Desk May 11, 2022 A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube…
Native and Programmatic Advertising ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV AIT News Desk May 11, 2022 ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its development in the…
Native and Programmatic Advertising fuboTV Invites Brands to “Follow The Audience” at 2022 IAB NewFronts AIT News Desk May 7, 2022 Live TV Streaming Platform Unveils Custom Audience Segments Informed by Viewership Behavior Across Entire Portfolio of Sports, News and…
Native and Programmatic Advertising Samba TV To Debut Industry-First Guaranteed Incremental Reach Capability At Its NewFronts… AIT News Desk May 6, 2022 Company to unveil new approach to ad buying, “FlexFronts”, and feature industry leaders including the CMO of Hyundai and the CEO of Carat USA Samba…
Native and Programmatic Advertising Future Today Integrates with Publica’s Server-Side Ad Insertion Tech to Meet Growing CTV… AIT News Desk May 4, 2022 Future, the leader in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every…
Native and Programmatic Advertising QR Codes — The Key to CTV Campaign Success Gijsbert Pols May 2, 2022 The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…
Native and Programmatic Advertising DigitalReef Acquires Connected TV Advertising Management Platform Column6 (PRNewsfoto/DigitalReef) AIT News Desk Apr 20, 2022 DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming…
Native and Programmatic Advertising tvScientific Launches CTV Performance Advertising Solution for Games AIT News Desk Apr 14, 2022 More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first…