The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium…

More than 65 agencies, brands and DSPs will have access to WideOrbit's Comscore TV-powered marketplace Comscore a trusted partner for planning,…

European Expansion Building off the Success of CTV Offering in the US ENGINE Media Exchange (EMX), a leading award-winning SSP and end-to-end…

Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group),…

AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform…

New CTV data provides advertisers with greater scale, improved accuracy, and an abundance of segments to power CTV ad campaigns Digital data pioneer …

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the…

iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…

Harness the power of CTV with traditional audio ads VideoByte, the leader in Connected TV (CTV) advertising, continues to innovate by launching a new…

The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…