Native and Programmatic Advertising OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered By OpenID AIT News Desk Dec 9, 2021 XPm will enable independent measurement companies to deliver key metrics the industry has been waiting for including unique deduplicated…
Martech IPG Mediabrands Strikes E************* With NewsGuard To Go Beyond Website Ratings To Rate… AIT News Desk Dec 2, 2021 As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported…
Native and Programmatic Advertising AccuWeather Network And Nielsen Enter Into Multi-Year TV Measurement Agreement AIT News Desk Dec 2, 2021 Key insights now available to support TV network’s steady period of growth. The AccuWeather Network announced it has entered into a multi-year…
Technology News Drives Eyeballs and Ad Dollars on Free Ad Supported Streaming TV AIT News Desk Dec 2, 2021 Free Ad Supported Streaming TV (FAST) is no longer a U.S.-centric phenomenon, according to the Amagi Global FAST report. Amagi, a global leader in…
Native and Programmatic Advertising Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue AIT News Desk Nov 24, 2021 Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels Frndly TV, the leading…
Native and Programmatic Advertising Holiday Shopping Season is Back: How Retailers Can Take Advantage of Increased Consumer Spending… Ryan Horn Nov 24, 2021 With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…
Native and Programmatic Advertising As CTV Continues to Heat Up, Here’s How to Navigate the Future of TV Advertising Aimee Irwin Nov 23, 2021 The future of TV Advertising is now, privacy is at the forefront, says Aimee Irwin, a senior marketing leader For years, at the cornerstone of…
Video Innovid CTV and Video Technology Now Available in China, Taps Former Google Platforms Country… AIT News Desk Nov 21, 2021 Leading technology provider investment in China provides global advertisers a unified view of ad performance worldwide; expanding CTV offerings for…
Native and Programmatic Advertising iSpot Integrates Blockgraph To Expand Addressable TV Capabilities AIT Staff Writer Nov 17, 2021 iSpot's Latest Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms, Including Addressable TV
Regulation and Compliance Managment Clinch Unveils First Dynamic Circular Ads for Connected TV AIT News Desk Nov 12, 2021 Product is the Next Iteration of Clinch's Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences Clinch,…